For an undisclosed sum, French influencer marketing company YKONE acquired a 70% share in Barcode, a content and influencer marketing business.
With this strategic move and by combining the strengths of both companies, YKONE has positioned itself as a worldwide leader in Influencer Marketing with a turnover of close to $100 million.
After early and successful influencer marketing campaigns involving some of India’s biggest stars, such as Deepika Padukone for Chopard and Priyanka Chopra for Experience Abu Dhabi, YKONE’s acquisition of Barcode is a strategic move that aligns with the growing opportunities in the Indian influencer market.
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Olivier Billon, Founder and CEO of YKONE, stated: “The acquisition of Barcode Agency is a significant step for YKONE and its international expansion. YKONE already had a presence in India with an office in Bangalore since 2017. With the addition of Barcode’s operations in India, YKONE’s reach in the country and the broader Asia-Pacific region expands even further.”
The acquisition of Barcode further strengthens YKONE’s position, with a turnover of $100 million and a workforce of over 300 employees. This consolidation of resources and expertise positions YKONE for continued growth and success in the influencer marketing and social media worldwide landscape.
Rahul Khanna, Barcode’s CEO, stated: “We express our heartfelt appreciation to our customers and collaborators in India. This acquisition empowers us to provide worldwide services to our Indian clientele while simultaneously promoting India’s unique narrative globally. We are very proud to join forces with YKONE’s talented teams. My ambition with Olivier is to achieve worldwide supremacy in the field of Influencer Marketing.
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We are happy to introduce CAMPAYGN to the Indian market. This innovative tool shall help fill the gap of Indian customers planning their content & social commerce strategy with Barcode and YKONE.”
About YKONE
Founded in 2008 by Olivier Billon, YKONE is the leading international Influencer Marketing agency, dedicated exclusively to global brands in the luxury, beauty, fashion, travel and lifestyle industries since 2008. With a presence in 18 major cities across Europe, the Middle East, Asia, and the United States, YKONE boasts a cohesive team of over 155 professionals worldwide.
About Barcode
Founded in 2019 by Rahul Khanna, Barcode has quickly become a trailblazer in the influencer marketing sphere. The Barcode team of content marketing specialists identified a unique opportunity in the influencer-dominated social ecosystem, focusing on leveraging both Micro and Macro niches.
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