Liquide, an On-demand investment advisory platform has raised $2.2 million in its pre-seed funding round from Singapore-based M Venture Partners and angel investors.
Other marquee investors including Kunal Shah (Cred), Shashvat Nakrani & Suhail Sameer (BharatPe), Pradeep Parameswaran (Uber), Ruchi Kalra, Ashish Mohapatra & other members of Founders Fund (OfBusiness), Chaitanya Peddi, Jayant Paleti & Rohit Chennamaneni (Darwinbox), Shantanu Deshpande (The Bombay Shaving Company), Siddharth Jayanty (SoftBank), Amitabh Mall (Woolworths), Rahul Chaudhary & Sidharth Gupta (Treebo), Kunal Suri (SimSim), and Sandeep Singh, Rajeev Kumar & Sakshi Sinha (Alkem), also participated in this round.
The startup plans to use the funds towards creating a plug-and-play stock advisory layer to power existing brokerage accounts such as Zerodha, Upstox and Groww. It will use the new capital to enhance its equity research and analysis capabilities and accelerate product development and testing.
The Bangalore-based Liquide was founded in 2021 by Anuj Bajpai, Paritosh Gunjan, Aniket Shirke and Kunal Ambasta, It enables users to login with their existing broker accounts and gives users access to actionable insights on portfolio, stocks and market trends.
The startup has claimed over 35,000 downloads since the launch of its app. It has also unveiled its own artificial intelligence and machine learning (AI/ML) bot, LiMo, along with its app.
“Investment advisory has for long been human-centric and cost-inefficient. More than 2 million retail DEMAT accounts have been added since 2020. The majority of these new investors are below 34 years of age, have limited understanding of the markets and are heavily influenced by their social circles. We want to guide investors with ready-made research and become the de facto reference point for their retail equity investments,” said, Anuj Bajpai, Founder and CEO, Liquide.
The startup plans to go live this month for NRI investors in six countries- Singapore, US, Canada, UK, UAE and Australia.
Mayank Parekh, Founder & CEO at M Venture Partners said, “Anuj and the Liquide team are making stock investment accessible and effortless for first-time investors with fun and bite-sized advisory and stock picks. We are excited to back the Liquide team as the next generation of WealthTech startups, and the traction we are seeing in the early days is very encouraging.”
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