As companies increasingly rely on digital advertising to reach consumers, the number of ad tech startups in India has increased significantly in recent years. These startups provide various services, including programmatic advertising, data analytics, and ad targeting and monitoring. In this post, We’ll talk about Top 10 Best Ad Tech Startups in India | Ad Tech Companies in India in 2024.
The expansion of internet users and the move to digital media consumption have been two significant factors in India’s ad tech market. Businesses seek to ad tech startups to help them reach and engage with their target audiences as more people go online.
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In simple words “Ad Tech is a combination of software and tools that helps agencies to target, deliver and analyze digital advertising efforts”.
Ad Tech company gives you information about many schemes and tips. In this article, we have briefly discussed the top Ad Tech startups in India.
Top 10 Best Ad Tech Startups in India | Ad Tech Companies in India in 2024
InMobi
The Bangalore-based startup was founded in 2007 by Naveen Tiwari, Mohit Saxena, Amit Gupta, and Abhay Singhal. InMobi is an Indian multinational mobile advertising technology company, the company allows brands, developers, and publishers to engage consumers through contextual mobile advertising through its mobile-first platform.
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In 2008, it expanded from SMS-based services to mobile advertising and was rebranded as InMobi. InMobi became the first Indian unicorn startup company in 2011. It has 22 offices in 12 countries across 5 continents and employs approximately 1,500+ people.
Do Your Thing (DYT)
Do Your Thing (DYT) is a creator community platform that takes a holistic approach to democratize influence and build a thriving creator community. The company acts as a platform for various brands to connect with the company and help them in the entire process.
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The company offers two solutions. This app is made for creators to earn a living from content creation. and a self-service web desk module for marketers to execute influencer campaigns in a quick, frictionless, targeted, and financially attractive way. The company has joined the largest team of micro, nano, and some of the biggest influencers.
The company operates on a broker-based model, where a small percentage of the total expenses are charged for maintaining the entire platform. DYT is one of the fastest-growing advertising technology startups.
ADZ Junction
Gurugram-based ADZ Junction was founded in 2016, It is a 360-degree digital marketing solution provider. The company is working with various brands across various categories such as Real-estate, E-commerce, Automobile, BFSI, Travel, Hospitality Telecom, Health & Beauty, Education, and others.
The firm was founded on the ideas of Ashok Nain, who supported the foundation of the company with the objective of real-time bidding. The company provides excellent services and has been providing services ranging from SEO to Social Media, Search to Display Advertising, Web to Email Solutions, and Manual to Automatic (Programmatic, AI, etc.).
EMIAC Technologies
EMIAC Technologies is a content marketing agency helping businesses create and promote high-quality content. They have two specialty services: Content Writing and Guest Posting + Press Releases. The company was founded by Divya Gandora in 2017.
The company also provides premium quality white-label link-building services to clients to help them grow their businesses which ultimately enhances their online presence. The company also offers a suite of data-driven guest posting services through personalized, integrated, and dynamic experiences to digitally grow clients’ businesses.
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DigiVigyan
A Delhi-based startup founded by Amit Verma, the company is giving its best performance with the best customer satisfaction. DigiVigyan was established in 2017 as a company to provide proper and careful guidance to people seeking help in their digital marketing endeavors.
The company has witnessed phenomenal growth from the initial stages of its operations and has accumulated a strong and diverse client base of more than 50 large and small startups.
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The company provides various services such as Search Engine Marketing, Online Reputation Management, App Store Optimization, Amazon Marketing, YouTube Optimization, and Web Design & Development.
135 Tech Labs
135 Tech Labs is known to be an in-app advertising platform that provides great rewards and services. The company operates on Hangouts, an in-app advertising channel that helps app developers monetize apps and startups to engage more users through targeted campaigns. The Hyderabad-based startup was founded by Aditya Rao, Apoorva Kakkeri, and Vineet Kulkarni in 2012.
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The number of awards and offers awarded in the company’s 135 technical laboratories is displayed on third-party applications. Another way to win prizes and offers from different startups is by visiting the Hangouts website and logging in. The company has an exceptional client portfolio including CCD, Pizza Hut, AskMeBazaar.com, and KFC.
Aristoma
Aristoma was founded by Kumar Nishant in 2015 in Raipur. It has consistently given excellent results or results. It is considered very famous for providing the most attractive and innovative services of the best digital marketing to various startups.
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Aristoma’s main objective is to create advanced, well-optimized, and impactful content for businesses to make them stronger and wider in the industrial ecosystem. Its core services include SEO, Brand Marketing, Social Media Planning, Designing, Media Planning, and many more marketing solutions.
Globale Media
Globale Media is a mobile advertising company dedicated to helping advertisers with branding and user acquisition for various app developers and ensuring the best quality traffic across mobile and social channels.
The company specializes in digital marketing for all major types of app verticals including gaming, e-commerce, lifestyle, utilities, social, education, entertainment, and more on CPM, CPI and CPA cost models.
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The media head of a global company has developed an entire marketing program for the mobile age. Globale Sincerely is “providing transparency at the inflation level, not just the click level”.
mCanvas
The Mumbai-based startup was founded by Vishal Rupani in 2014, It is an experiential storytelling platform that helps brands connect emotionally with audiences on the small screen. The company is successfully working in the field of mobile advertising, video interactive advertising, and programmatic advertising.
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mCanvas is creating great moments every day by providing a marketplace to build innovative formats, the tools, and drive these experiences at scale. The company uses four different types of ad formats: Spotlight, Stickers, Scrollers, and Streambox.
Streamlyn
The Bengaluru-based startup was founded in 2015 by Raja Chakraborty and Naveen Kumar, headquartered in Singapore. The company helps small and medium-scale publishers grow and helps them realize the value of their digital assets.
Streamlyn worked with both publishers and ad buyers to sell and buy ad space, respectively. They are also an educational institute providing comprehensive training on digital marketing to industry executives, entrepreneurs, and fresh graduates.
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In conclusion, as companies increasingly rely on digital advertising to reach customers, ad tech startups in India have experienced substantial development in recent years. These startups provide a variety of services, such as data analytics, programmatic advertising, and ad targeting and monitoring. India’s growing internet user population and preference for digital media have been major factors in the development of the ad tech industry there.
For any business, Ad tech is vital to creating customer-engaging and traffic-driven advertising campaigns. When it comes to Ad Tech startups, India has huge categories and counting. The startups that have been mentioned in this article are considered to be top-rated digital marketing and content development agencies.
This was our selection of the Top 10 Best Ad Tech Startups in India | Ad Tech Companies in India in 2024. We hope this is useful to you. The order of this list is random.
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Frequently Asked Questions (FAQs)
What is Ad tech?
Ad tech is the term used to describe the software and hardware used in the digital advertising sector. This can encompass a variety of services, including data analytics, programmatic advertising, and ad targeting and monitoring.
Which are the Top 10 Best Ad Tech Startups in India | Ad Tech Companies in India in 2024?
InMobi, Do Your Thing (DYT), ADZ Junction, EMIAC Technologies, DigiVigyan, 135 Tech Labs, Aristoma, Globale Media, mCanvas, and Streamlyn are the Top 10 Best Ad Tech Startups in India | Ad Tech Companies in India in 2024.
Why are ad tech startups in India growing?
Due to a variety of circumstances, ad tech startups in India have grown significantly in recent years. One important factor is the nation’s rising internet usage, which has caused a shift in media consumption from traditional to digital.
What can we expect from ad tech startups in India in the future?
It would be interesting to observe how ad tech startups in India continue to influence the industry and spur innovation as the ad tech sector continues to develop. Ad tech businesses in India are well-positioned to benefit from the expanding digital advertising market in the nation thanks to a favourable startup ecosystem and a variety of services they have to offer.
