As part of its seed round, Mumbai Angels has invested in The Artment home decor startup. The funding also saw participation from other angel investors. The Artment will leverage the latest capital infusion to launch SKUs in the US and grow its business in the US e-commerce market.
The plan for the home decor brand comes after the successful trial of indigenous products in the US market while it was a part of Amazon's Global Selling Propel program, as per reported by BW Disrupt.
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“With a growing demand for exquisite solutions, the luxury home décor market is witnessing rampant growth. Since its inception, The Artment has successfully carved a niche for itself globally with its products that are uniquely placed to blend art and utility innovatively, and this funding is a testament to the brand’s immense potential. We are excited about their growth and wish the team great success in carrying out scale-up plans in the US market.” Said Nandini Mansinghka, Co-founder and CEO of Mumbai Angels.
Aditya Agarwal, Founder of The Artment said, “The recent US-China rift has opened several doors, offering brands like ours the opportunity to showcase indigenous products on the global platform. The Artment is focused on bringing international design and aesthetic sensibilities to craft clusters at home like Jodhpur, Meerut, and Moradabad. We plan to connect these clusters to international buyers through the D2C channel. We are thankful for our investors who are backing us in our journey and offering their expert guidance. The latest funding will help us break into a massive market, and we plan on taking India’s homegrown designs and crafts worldwide.”
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“We specialize in designing art for people's homes and offices. We've always been passionate about bringing magic into people's lives, and after the recent lockdown, we're seeing people spending more time inside their homes. This is the perfect time to bring in the magic of art with our products and allow people to put together an aesthetically pleasing home and a reflection of them since art is subjective and immensely opinionated Said Aanchal Agarwal, Co-founder of The Artment.
About The Artment
The Artment is an online luxury home decor store that constantly curates unique artistic finds for your home. They design and offer art pieces in a range of categories such as dining, barware, decor, lighting, and more.
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Presenting the perfect combination of art, utility, and a premium feel, Artment is an art decor brand that brings a wave of artistic joy to routine life! He is keen to spread awareness about the magic of art.