Artificial intelligence (AI)-based marketing and SEO startup Scalenut has raised $3.1 million in fresh funding round from Saama Capital and Amit Singhal, former senior vice president of Google and head of Google Search.
The startup plans to use the funds to continue building the platform, hire talent and expand into new geographies.
Scalenut was launched in early 2022, It is a Software-as-a-Service (SaaS) platform that primarily provides AI-generated organic content services to small and medium businesses (SMBs).
It is mainly tapping the US and UK markets. The startup claims that it helps brands plan, research, and create content in a fifth of the time it normally takes and reduces costs by up to 90%.
“The pandemic spurred rapid digitization across businesses, with a greater emphasis being placed on digital marketing,” said Scalenut’s co-founder Mayank Jain.
He said that after spending huge amounts of money on paid advertising for growth, brands have now realized that it is not sustainable in the long run and hence, focused on organic marketing to grow in a sustainable manner.
“In order to increase organic growth, SEO and content marketing teams juggle multiple tools for sound SEO research, content creation, optimization, and performance measurement. Not only is it inefficient, but it also leads to siloed team efforts based on broken insights and incomplete strategy. This is why most businesses struggle to scale content marketing successfully,” he added.
“With Scalenut, we aim to empower the SEO and content teams to put the paddle on their organic marketing efforts from a single platform and help businesses grow sustainably,” said Jain.
The startup claims that since the launch of the AI tool, more than 100,000 users have signed up. It has also seen 10X revenue growth.
Scalenut is a content intelligence SaaS platform that helps user to discover and create the most relevant content for its customers. It uses deep learning and AI to create the best content possible. It is one of the easiest content creation tool for companies of all sizes.