Organic Kitchen, a traceable Organic Food Startup has raised $1 million in its seed funding round from a clutch of prominent angel investors, including Siddharth Chaudhary, Abhishek Dhaka, and Nitin Sahjwani.
The startup plans to use the funds to build technology, develop consumer and farmer apps, and expand its range of products to over 250 certified organic fruits, vegetables and groceries.
The Startup implements supply chain strategies for organic food products through this new capital by developing farmer clusters and aggregates in four agro-climatic regions: Solan (Himachal Pradesh), Nawalgarh (Rajasthan), Palla (Delhi) and Sundana (Haryana).
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These areas will not only enable authentication for incoming supplies but will also act as a marketing tool for the backend. Through these centers the startup wants to create farmer profiles, train farmers in organic farming and buy from farmers at the farm gate.
It will also deploy fresh capital to ensure offline customer acquisition and cluster formation at the society level to optimize last-mile delivery cost. The startup believes that by implementing the digital marketing initiative it will be able to acquire customers through exclusive Hero products and allow customers to place orders across different categories.
The Gurugram-based Organic Kitchen was founded in 2021 by Monika Dhaka, Krishnank Atrey, Nikhil Hooda, and Sparsh Verma, It provides 100% certified, authentic and organic products directly from the farms in a transparent and traceable manner.
“With the support of our investors, we are excited to move forward with our plans for transforming conventional kitchens into organic kitchens and promoting organic food consumption culture across Indian households. Today, consumers have become more conscious about what ends up on their plate and don’t want to consume food laced with harmful chemicals and pesticides that deplete their health and immunity levels. They are significantly shifting their preferences toward organic farming methods and organic food items for maintaining a healthy lifestyle”, said Krishnank Atrey, Executive Director and Co-founder of Organic Kitchen.
So far, the startup has connected around 1900 farmers and helped them increase their income by 60%.
The startup plans to connect over 4500 farmers, acquire over 6000 customers and expand across six agro-climatic zones with six dronas (collection centres).
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“The demand for organic produce is massive these days, and the Organic Kitchen is on the right path to deliver authentic organic products straight from the farms to customers’ doorsteps. I’m impressed with the team’s noble concept of implementing organic farming methods and their initiatives for rightly complementing the farmers’ efforts and overall well-being. I look forward to investing in Organic Kitchen throughout its future journey and supporting them financially as they progress towards this remarkable impact-driven journey”, said, Sidharth Chaudhary, Angel Investor of Organic Kitchen.
About Organic Kitchen
Organic Kitchen offers you 100% Certified Organic Fruits, Vegetables and Groceries.
They promise you complete transparency and traceability in all their processes; customer can trace all the products back to their roots and rest assured of getting nothing less than what they promise.
They offer you 33% discount with their OK Super subscription plan, making organic food products as affordable as any conventional food product.
