PEP Technology, the underlying company of mCaffeine, and Bollywood actress Kriti Sanon have partnered up to launch a premium skincare line, Hyphen. PEP Technologies plans to invest INR 30 crore in Hyphen and become the company’s main stakeholder.
With Kriti Sanon are founder members of PEP Technologies Tarun Sharma, Saurabh Singhal, Mohit Jain, and Vikas Lachhwani, as well as Vaishali Gupta, senior growth manager of mCaffeine, as reported by Inc42.com
“We are very excited to unveil our extraordinary brand, Hyphen, to the world. Our journey starts with rigorous research and comprehensive market studies, and the experience that the PEP Technologies team has, enabled us to truly understand the industry and pave the way for Hyphen’s creation,” said Kriti Sanon, cofounder and chief customer officer of Hyphen.
“With PEP technologies firmly established in the industry, their profound knowledge and extensive experience position them as one of the industry’s pioneers. Their proven track record and expertise make them an ideal partner for us as we launch Hyphen and venture into the skincare market,” added Sanon.
The company offers three everyday skincare items on the market. Starting on day one, Hyphen will utilise mCaffeine’s current logistical network to access 18,000 pin codes.
Gupta, cofounder and chief growth officer of Hyphen, said, “At PEP Technologies, as we gear up to launch a new brand, Kriti’s idea seamlessly merges with our concept, creating the perfect synergy. This collaboration opens up boundless possibilities, allowing us to cater to a diverse audience and tackle numerous skin challenges head-on.”
The first caffeinated personal care brand in India, mCaffeine, co-founded by Tarun Sharma, Vikas Lachhwani, Vaishali Gupta, Mohit Jain, and Saurabh Singhal, offers a diverse selection of caffeinated goods for young and aspirant millennials. The company is a PETA-certified, entirely vegan, and cruelty-free brand. Its products are dermatologically tested, FDA-approved, Made Safe, and free of mineral oils, SLS, parabens, and silicones.