HomeInsightFunding Alert Klub invests INR 50 crores in sustainable brands including BluSmart and...

[Funding alert] Klub invests INR 50 crores in sustainable brands including BluSmart and Hero Electric

Klub, India’s leading Revenue Based Financing platform, announced today that it has invested more than INR 50 crores into sustainable brands in 2022 through its capital platform.
Ishita Verma and Anurakt Jain, co-founders of Klub

Klub, India’s leading Revenue Based Financing platform, announced today that it has invested more than INR 50 crores into sustainable brands in 2022 through its capital platform.

This includes investments in companies such as non-comedogenic & vegan skincare brands, Neemli Naturals, electric ride-sharing company, BluSmart Mobility, plastic-free toy store, Ariro Wooden Toys, eco-friendly home decor brand, Ecofynd, solar energy company, Freyr Energy, and India’s leading electric scooter company, Hero Electric.

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Anurakt Jain, co-founder and CEO at Klub said, “Today’s India is very different from the India we knew ten years ago. Sustainable industry a decade ago was hardly spoken about whereas today, at least 60% of the Indians are ready to pay a premium price for a sustainable product. We want to support this new pendulum of change by helping sustainable brands grow in the Indian startup ecosystem, even more in 2023 and future years to come. We are aiming to have at least 40% of our portfolio with such brands.”

Founded in 2020 by Anurakt Jain and Ishita Verma, Klub continues to invest in loved brands of India without any equity dilution. The company has funded in more than 380 brands across sectors in India.

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The eco-friendly product market has grown geometrically over the last 7 years or so globally and India is no exception. A research study by TerraChoice, a global marketing company, revealed a 73% growth in the eco-friendly product market over the last 5-7 years and more new companies and products are making entry into this space with each passing day.

Klub provides digital businesses with fast and flexible capital up to INR 30 crores without having to dilute equity. Since its inception, Klub has funded 380+ brands in 800+ investment rounds.

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About Klub

Klub, India’s leading Revenue Based Financing platform, provides flexible funding up to Rs. 30 crores to digital businesses and SMEs with recurring revenue. The company partners  with leading NBFCs, HNIs, financial institutions, and its own SEBI registered fund to provide growth capital.

Klub offers different capital structures for businesses across all stages (early, growth & late) for recurring marketing, inventory, and capex expenses. The company has deployed more than 800 investment rounds enabling growth for 380+ brands across India. Klub raised $20 million in seed funding from Sequoia Capital India’s growth program Surge, US-based Alter Global, Japan-based GMO VenturePartners, and 9Unicorns in 2021.

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