iD Fresh Food Startup India’s growing fresh food startup iD Fresh Food has raised 507 Cr in series D funding round led by New Quest Capital Partner & Premji Invest.
Started by PC Musthafa, Abdul Naser and his cousins in 2005, iD Fresh has come a long way to become India’s largest fresh food brand.
From making idly/dosa batter in a 50-sqft kitchen in Bengaluru to revolutionizing food packaging, the company is now an INR 1000 Cr brand with a presence in over 45 cities across India, USA and UAE.
iD takes pride in its home-grown manufacturing style, in ultra-hygienic factories that follow the best-in-class manufacturing processes, using state-of-the-art equipment. For the 1500+ team at iD Fresh, the mission is to ensure that healthy food doesn’t become a casualty in the maddening rush of everyday life. Because food is not just for the body, but also for the mind and soul.
In 2020 iD came One Step Closer to its goal of sustainability with the launch of Smart Sip Tender Coconut and grated Coconut in a Coconut they created their first eco friendly packaging. iD also launched the Store Finder & Notify Me feature. This empowered customers with information on iD product availability in their neighborhood stores. It insured that people didn’t need to get out of their homes during the lockdown in search of their favourite iD products.
iD Fresh Food has raised a total of $99.2M in 4 funding rounds.