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How to Write a Business Proposal | Business Proposal Outline Plan with Example

How to Write a Business Proposal | Business Proposal Outline Plan with Example

A good business proposal can work as a bridge where they fill the gap between you and potential customers. Well executed effectively, it articulates your value proposition and convinces a company or organization to do business with you.

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Here, In this article, we will explore different types of business proposals and delve into the process of crafting one. 

What is a business proposal?

A business proposal is a formal document crafted to present a comprehensive business plan aimed to convince potential clients, investors, or partners to enter into a business agreement with you or your company. Essentially it serves as a written sales pitch, highlighting the advantage of collaborating with you or your company to contribute to their business success.

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Types of business proposal

There are two types of business proposal:-

  1. Unsolicited business proposal – unsolicited business proposals, help to interact with a potential customer by presenting a proposal, even in the absence of a specific request to gain their business.
  2. Solicited business proposal – Solicited business proposals are specially requested by prospective clients to evaluate whether they want to engage in business with your company.

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How to write a business proposal step by step

Before developing your business proposal template, it is essential to understand the business format. At a fundamental level, your effective business proposal should encompass the following elements:

Begin with the title page

A good title could make all the difference between someone engaging with your proposal or overlooking it in favor of a competitor’s. 

  • Let’s see some essential elements to make a good title page
  • Include Your name along with your company name try to add a personal touch
  • Include the prospect’s name (or their business) which shows that you’re paying attention
  • Include the date you’re submitting the proposal to ensure clarity

The provided gray business consulting proposal template includes all the necessary details a prospect would seek. Additionally, the title presents a clear and compelling benefit to the prospective buyer.

Add an executive summary

The executive summary is like a short note where you explain why you’re sending the proposal and why your solution is perfect for the prospective client. Additionally, also add why are you the best choice for them.

Try to highlight the benefits of your company’s products or services and how they solve the client’s problems.

When the clients read your executive summary, they should get a clear idea of how you can help them, even if they don’t read the whole proposal. 

Making a concise and compelling executive summary is not easy. but with the help of an AI summarizer tool you can easily generate an executive summary. These tools are trained on advanced AI models designed to extract key points from a given text. 

Propose a solution

In the proposed solution section, show how you are going to address the pain points of your prospective buyers. While this information could be integrated into the problem statement section, having a comprehensive solution. This approach helps you to elaborate on the details.

Share your Qualification

At this point, the person you’re pitching to might like your solution. But they might not trust you to deliver on your promises, because they don’t know you.

Try to convince them that you are capable of solving their problem. This section is important because it acts as social proof. It is very important to show what your company’s strength is and that you have a team of professionals. This will help you to build trust with your potential client.

Include pricing options

On this page, mention all the details of your fees, payment schedule, invoice payment terms, and any legal terms related to this deal. You can even make your Invoices look sick using the Excel invoice Template adding your brand logo and other elements to make them professional.

Good pricing involves offering your buyer various options. Utilizing a pricing comparison table can facilitate this process. It is important to give your client some flexibility, ensuring that your pricing is nonot very high, also not undervaluing your service.

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Summarize with conclusion

After mentioning all the information, simplify all in one section. Briefly, summarize your proposal, share your qualifications, and also mention why you are the best choice for them. At the end of the proposal, it is very important to share your contact numbers so they can contact you.

Frequently Asked Questions (FAQs)

How to make a business proposal?

You can make a business proposal by following these steps :
Make title page
Add an executive summary
Propose a solution
Share your Qualification
Include pricing options
Summarize with conclusion

What is a business proposal?

A business proposal is designed to entice prospective clients by showcasing what the company sells. It’s a document that is available in digital or printed form and outlines the features of a product or service while addressing the needs and desires of potential customers. In other words, business proposals show how a company can resolve a customer’s particular problem.

How to write a business proposal for funding?

Provide an overview
Determine the Stakeholders. 
Mention the Problem and Solution.
Add a time frame. 
Present Budget. 
Make an updated Document. 
Make a Summary

Want to go deeper into the world of startups and entrepreneurship? Check out these categories on VIESTORIES:

Startup Success Stories: Discover inspiring tales of startups overcoming challenges and achieving success.

Funding Startup News: Stay updated with the latest news and trends in startup funding and investment.

Startup Insights: Dive into in-depth analyses of various industries and market trends to make informed business decisions.

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