[Funding alert] Urvann raises Rs 3 crore in seed funding

Inflection Point Ventures, an angel investment firm, led a Rs 3 crore seed funding round for the hyperlocal marketplace Urvann, which specialises on gardening. According to a release, the company would utilise the money it raised to expand its activities.

Urvann is India’s first hyperlocal marketplace for plants and gardening products. In August 2021, it began operating in Delhi-NCR. By the end of this year, the company intends to increase its operations in major Indian cities like Mumbai, Pune, Bangalore, and Chennai.

The first hyperlocal gardening marketplace in India, Urvann uses the innovative Content-Community-Commerce model to provide a one-stop-shop for all gardening goods and services.

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Mitesh Shah, Co-Founder, Inflection Point Ventures says, “Nurturing plants in our homes has been a way of life for all of us. The gardening market is very fragmented, due to which consumers find it difficult and time-consuming to attend to their plants given their busy lives. Urvann offers people a platform for all the gardening requirements from seed to décor at the click of a button, enhancing the whole customer experience. This is a largely untapped market opportunity, especially in the urban pockets.”

Within a year of starting up, Urvann has already fulfilled more than 15,000 orders, sent 100,000 plants to Delhi, and had the pleasure of working with more than 6,000 satisfied clients.

Founded by IIM-Ahmedabad and ISB alums Sambhav Jain and Akanksha Gupta, Urvann is India’s first hyperlocal marketplace for plants and gardening products. Established in 2021, they wish to revolutionize the way India buys plants.  

The name Urvann is derived from two words- Urban and Vann. At Urvann, they aim to bring Vann (forests) to all Urban homes. With over 2000 products to choose from, Urvann is growing as a well-nurtured tree from the ground. 

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Sambhav Jain, Co-Founder of Urvann says, “Understanding the sheer need to make the entire gardening process seamless for our passionate plant parents who may find it difficult to purchase due to time constraints, proximity to marketplace etc. Urvann has established a one stop online store to cater to all the requirements right from buying fresh plants to gardening products and services. The platform onboards the local vendors/nurserymen who can extend their service through Urvann, thus enabling them to scale their business quickly.

About Urvann

Founded by ISB, IIM-A alums, their mission is to make every urban home a vann (and hence Urvann). They are looking to transform the gardening industry by solving its biggest problems- limited availability of gardening products online and the inability to deliver plants fresh and healthy due to long transits.