At Fireside Ventures, an early-stage venture fund that focuses on domestic consumer brands, three of the partners have been elevated to co-founder status. Vinay Singh, Dipanjan Basu, and Kannan Sitaram were elevated.
Sitaram has been active in the consumer market for more than 30 years. He currently sits on the boards of MamaEarth, Yogabar, and Kapiva, three of Fireside’s principal investments, as per reported by BW Disrupt.
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Singh, on the other hand, has fifteen years of experience in the technology and consumer brand sectors, including brand management, marketing, and online sales. He serves as a mentor for several companies in his portfolio, such as 91 Cycles, Pilgrim, and Gynoveda. The Sleep Company, FS Life (formerly Fable Street), and Nat Habit are among the companies that Basu serves on the boards of. Basu has more than 20 years of experience in investment, e-commerce, operations, and finance.
Fireside Ventures was launched in 2017 by Kanwaljit Singh. It makes investments in consumer brands across a variety of sectors, such as lifestyle and home goods, food and beverage, cosmetics and personal care, and health and wellness.
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The venture capital business declared that its Fund III would be closed in November 2022 for a total of USD 225 mn. The VC firm’s first two funds also made investments in a number of direct-to-consumer (D2C) companies, including Mamaearth, boAt, Yogabar, Kapiva, 91 Cycles, Pilgrim, and The Sleep Company, among others.
About Fireside Ventures
Fireside Ventures, an early-stage venture fund with a focus on consumer brands, was established in 2017. Fireside makes investments in new start-ups and helps them grow by offering internal resources as well as a partner and adviser network. The fund aims to invest in consumer brands in a variety of industries, including food and beverage, personal care, children’s & education, lifestyle, and home goods, among others.
