[Funding alert] Emiza Supply Chain raises Rs 37.5 cr in funding round

Emiza Supply Chain Services Pvt. Ltd, a warehousing and fulfillment services provider, has raised Rs 37.5 crore ($4.8 million) in series B funding round led by JM Financial Private Equity. Existing investor Mayfield India also participated in this round.

The new capital will support the expansion of existing technology infrastructure, entry into last mile operations and the expansion of the company’s operations in other geographies.

Mumbai-based Emiza was founded in 2016 by Ajay Rao, It caters to the warehousing and fulfillment needs of Direct-to-Consumer (D2C) brands as well as SMEs and large corporates selling online.

The company provides services including storage, selection, packing and labeling through its network of warehouses in eight cities across India.

“Our company has scaled up rapidly over the last three years, and we envisage even faster growth over the next few years,” said, Ajay Rao, Founder and CEO, Emiza.

“This growth capital infusion and partnership with a seasoned investor like JM Financial Private Equity will help us accelerate our current expansion plans and add other service lines to the business, including a last-mile platform to offer a complete suite of services to our customers,” he added.

It has over 100 customers that include major D2C brands as well as large enterprises and SMEs in beauty and personal care, fashion and accessories, home and kitchen, and food and beverage.

“We believe the fundamental shift in consumers’ purchasing behaviour, and their penchant for D2C and online retail is here to stay. With a strong emphasis on enhancing customer experience, increasing efficiency and reducing cost, Emiza has developed a strong value proposition”, said,  Darius Pandole, Managing Director and CEO, PE & Equity AIFs, JM Financial.

“We are happy to continue to support Ajay and his whole team at Emiza in their journey to become the leader in the D2C e-commerce fulfillment market. We believe the company has a strong value proposition which allows both its small and large D2C brand customers to focus on product development and market growth while Emiza completely takes over the function of order fulfillment.” This is the tenth investment from Fund II, and is in line with its stated strategy of investing in growth-oriented companies in the mid-market space” said, Vikram Godse, Managing Partner, Mayfield India.

About Emiza

Emiza Inc. is a modern way of managing, storing and distributing inventory using quality infra and high tech systems. They are focused on providing end-to-end warehousing and fulfillment solutions to small and medium businesses and etailers. Their objective is to provide these SMBs with quality infrastructure, technology and logistic capabilities that will allow them to grow their business effectively and efficiently both online and offline.

Derived from a Sanskrit word for power ‘iza’ prefixed with ‘em’, Emiza means empower. Emiza empowers SMEs to grow their business by using new-age solutions to manage and distribute their inventory. Emiza’s mission is to disrupt the traditional practices in the supply chain – warehousing and logistics sector and make use of innovative technology and analytics to improve businesses in terms of profits, efficiency and customer delight.