D2C Ayurveda brand Life & Pursuits has raised $500k (around Rs 3.75 crore) funding from angel syndicates including Supermorpheus, Eagle10 Ventures, Pankaj Agrawal (IndiaMart promoter family), Madhup Agrawal (IndiaMart CXO), Tarun Matta (Founder iimjobs.com – acquired by Naukri.com) Ankur Singla (Founder Tapzo – acquired by Amazon Pay), among others.
D2C Ayurveda brand Life & Pursuits was founded by Mudit Consul along with his wife, Aditi Consul in 2016. Manshu Aneja and Mani Agrawal are the other co-founders.
“Life and Pursuits is in an exciting phase of growth with increasing demand across the globe and high repeat transactions. With this round, we will be growing our products range and enhance global footprint by launching D2C in the key markets of the US, UK, and EU. Our USP has been the high trust and authenticity of our products and we will be investing in building this further to become a market leader for Organic Ayurveda beauty and wellness products.” Mudit Consul, Founder of Life and Pursuits, said.
The company said fund will be used to enhance its global footprint by launching in the US, the UK, and EU.
“The global demand for natural and organic beauty products is soaring, Eagle10 Ventures is excited to join hands with Mudit and team to build a highly trustworthy, authentic organic product brand globally.” Prashant Pansare of Eagle10 Ventures, said.
Life & Pursuits is an Ayurveda beauty & wellness brand that focuses on global demand for organic, safe and effective products. Their products combine the ancient wisdom of Indian Ayurveda with the most modern & scientific quality standards of the West.
“When we initially interacted with Mudit and Life and Pursuits, what stood out for us was the deep knowledge and commitment along with the long-term orientation and vision of the team. We believe that there is a massive opportunity in the global market for Indian products that are created with attention to quality and design.” Sameer Guglani of Supermorpheus, said.
D2C Ayurveda brand Life & Pursuits product portfolio includes a wide range of hair, skin, baby and aromatherapy products. Their products and ingredients are certified by USDA Organic, NATRUE and India Organic.