Direct-to-consumer (D2C) sexual wellness & bedroom essentials startup MyMuse has raised $1.2 million in its seed funding round from Saama Capital.
The round also saw participation from Sauce VC, Whiteboard Capital, Mohit and Malika Sadanni (Mom’s Co.), Varun Sadana (Supertails, Licious) and others.
The startup plans to use the funds to grow its team, introduce a range of innovative products, strengthen brand positioning and expand distribution.
The Mumbai-based MyMuse was founded in 2021 by husband-wife duo, Sahil (HBS MBA ’19, ex-Private Equity) & Anushka Gupta (ex-WeWork India, OML), it is India’s first gender-neutral brand dedicated to sexual wellness. It offers products such as body massagers, lubricants, oils, couple sports, gift kits and related supplies.
“As Indians, we’ve grown up in environments where the topic of intimacy has been swept under the rug, and products for the bedroom are hidden in brown-paper bags. We wanted to focus on beautiful, unintimidating products that can become a seamless addition to one’s daily life. Our fundamental message is that intimacy is a universal and integral part of life, so products for this area deserve attention”, said Anushka Gupta, Co-Founder, MyMuse.
“We feel that brands today have a responsibility to help educate and bring about positive change– that’s why we’ve focused our efforts equally on building informative & relatable content,” said Co-Founder Sahil Gupta. “We’ve been positively surprised by how eager and ready consumers across India are to embrace products for their intimate experiences, and we aspire to bring them the best,” he added.
The startup has seen tremendous growth (~40% m-o-m), and has so far served 15,000+ customers across 281 cities in India.
“Anushka & Sahil have built a talented team choosing to keep a lot of the key brand-related functions in-house to deliver high quality and unique engagement. Their innovative methods, hands-on approach, and desire to mentor, have attracted top talent and brought the best out of their people,” said Manu Chandra, Managing Partner at Sauce VC.
“The MyMuse team has been able to capture hearts and minds, by being honest and bold, yet respectful of cultural norms. They are passionate about the importance of brand love and mission and this is exemplified by the overwhelmingly positive response from customers,” said, Ash Lilani, Managing Partner at Saama Capital.
MyMuse– India’s first sexual wellness brand. They create simple bedroom & lifestyle products, designed for easy intimacy, your way. They grew tired of tiptoeing around the subject of sex. And seeing it portrayed in vulgar extremes. Sex isn’t dirty– it’s natural, human and universal (and pretty damn amazing too). And so they created MyMuse. To change the way we approach sex, both as individuals and as a society.