Recruitment automation startup, Kula has raised $12 million in its seed funding round from Sequoia Capital India and Square Peg Capital.
Other notable investors including existing investor Venture Highway and Together Fund, also participated in this round.
The startup plans to use the funds to further its mission with expanding research and development, product and go-to-market teams in the US, Singapore and India. It will also use the capital to help accelerate its global customer footprint.
Kula was founded in 2021 by Achuthanand Ravi, Sathappan Muthupalaniappan and Suman Kumar, It provides a sleek and intuitive software as a service (SaaS) platform for employers and founders to automate continuous engagement with top candidates.
“Almost all business functions have reinvented themselves in the past decade, except for recruiting. CEOs openly term recruitment as their competitive priority and yet the recruiters are functioning in 2022 with the tools of the 1990s,” Achuthanand Ravi, Co-founder and CEO at Kula.
The startup integrates with all the tools recruiters interface with within their workday, including LinkedIn, GitHub, Gmail and the Applicant Tracking System (ATS).
The startup said one of its products, ‘Circle’, brings together all employee networks, allowing recruiters to gain first-degree connections from all employees and identify their next employees with a click of a button.
It takes a reactive approach to referrals and makes it proactive – making it easier for recruiters to take action, eliminating the constant cycle of follow-ups, the startup also added.
“We are seeing a tectonic shift as organisations across the spectrum are switching to outbound hiring processes as default. Achuthanand and team have unique insights in outbound recruitment gathered from their own past experiences, and they are leveraging it to build a platform that replaces ad-hoc hiring processes with an automation stack,” Aakash Kapoor, VP, Sequoia Southeast Asia.
Earlier this year, Kula had raised $2.7 million in funding from Venture Highway, Together Fund, and Global Founders Capital.
Kula is a recruitment automation tool built for proactive recruitment teams that automates outbound hiring for fast-growing organizations, increasing the recruiter yield by at least 50% and hence impacting the bottom line.