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Vijay Yadav

Vijay Yadav is passionate about uncovering insights in the world of startups. He enjoys contributing articles focused on startup business dynamics, expert overviews on marketing, and strategic approaches that drive growth. With a keen interest in the evolving startup ecosystem, Vijay brings a fresh perspective to his readers, helping them navigate the challenges and opportunities in today's business landscape.

India’s Influencers Are the Next Startup Founders — Moving From Reels to Retail

By Vijay Yadav

Indian social media influencers are moving beyond content creation and starting their own brands in beauty, fashion, and more. With strong fan followings and loyal communities, they’re now competing with big celebrities by launching products that connect with niche audiences. This shift is creating new opportunities beyond just influencer marketing, supported by India’s large digital population and a growing creator ecosystem.