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#FlipTrends2025: Gen Z Drives Scroll-Led Discovery, Tier 2 Cities Lead Premiumisation, and Video & Quick Commerce Become India's Dominant Habits

By Jitendra swami

• India searched for everything on Flipkart from Labubu to Stanley Cups, proving that 2025 was the year niche obsessions went national • Air fryers won the great kitchen showdown with 18 lakh searches, narrowly beating microwaves to the top spot • The most-shipped product of the year clocked its highest demand in cities like Cuttack, Godavari, and Medinipur • Gen Z made 3 AM the new primetime, with over 40% 10-minute deliveries turning impulse scrolls into instant checkouts • The year’s costliest cart came from a shopper who checked out with a ₹30 lakh order featuring TCL 115 inch Smart TV