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Flipkart Minutes sees 16X y-o-y growth in H2, 53M visitors, 30+ city expansion; Gen Z-led; F&V makes up 45% of baskets

By Jitendra swami

• Flipkart Minutes strategically scaled its 10-minute delivery promise across more than 30 new cities in 2025, with a dramatic increase in metros, tier 1 and tier 2+ regions, accelerating service availability in cities like Chennai, Hyderabad, Pune, Kanpur, Bihar Sharif, Mohali, Rohtak, Durgapur, Hajipur, Meerut, and Arrah, among several others • Gen Z consumers in the age range of 15 to 25 years old led the platform adoption, followed by the student cohort • Demonstrating strong customer loyalty, more than 6 lakhs customers became power users, placing a repeat order within 7 days • Fruits & vegetables remained one of the leading offerings accounting for an impressive 45% of every basket • Categories like home furnishing, home decor, premium electronics, and mobiles fueled growth in H2 as against H1 2025. Air purifiers, gold and silver coins, mobile accessories and so on registered strong traction • Creating an impactful farm-to-door network, Flipkart Minutes sourced a massive fresh produce pipeline directly from over 2000 farmers, generating sustainable income and significantly bolstering local economies • Flipkart Minutes onboarded several national and emerging D2C brands, including Mondelez, Daawat, Suhana, Anand Sweets, Taali Foods, Bikanerwala, Biswa Bangla, Nanihaal, to name a few, providing them with critical hyperlocal visibility and an unparalleled national platform for accelerated market reach • Sustainability continued to drive operational excellence with Flipkart Minutes introducing eco-friendly green packaging, and more than 10 million orders being delivered through electric vehicles this year