Prashant Verma has been appointed as the Chief Growth and Marketing Officer (CGMO) of the DCX Group, as CoinDCX has announced.
In addition to fortifying the CoinDCX brand throughout India, Prashant will be instrumental in promoting user growth, revenue, and marketing initiatives. The scope of his leadership will encompass the supervision of teams in the areas of brand, digital, growth, categories, insights, and customer lifecycle management.
BitOasis, a DCX Group company in the Middle East, will also be under Prashant’s responsibility for marketing strategies. Additionally, his objectives will include the establishment of new markets and the expansion of his geographical reach.
For more than five years, Minal Thukral has been responsible for overseeing CoinDCX’s growth mandate. He will now be a member of the core leadership team at Okto and will be responsible for promoting the growth of DeFi initiatives.
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Prashant Verma’s prior positions as the Chief Revenue & Marketing Officer at Licious and the Head of Growth & Marketing at Blinkit have provided him with a plethora of experience. His strategic acumen and leadership in fostering growth in competitive, fast-paced markets will be crucial in elevating CoinDCX to new heights.
Prashant Verma, Chief Growth and Marketing Officer, CoinDCX, said: “I am thrilled to join CoinDCX at such a pivotal moment in the crypto industry. With immense growth potential in both the Indian market and beyond, I look forward to leveraging my experience to drive user engagement, expand our geographical presence, and strengthen the CoinDCX brand. There is a tremendous opportunity to contribute to our mission of making Web3 and crypto mainstream, and I’m eager to lead the charge in realizing that vision.”
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