Wishlink, Enabling creator driven commerce has secured $7 Million in Funding from The Fundamentum Partnership Fund and Elevation Capital. Elevation Capital, with 22.93% of the funding, is now Wishlink’s largest external investor, and then The Fundamentum Partnership Fund, with 13.55%.
The funding will be utilized to expand the creator base from its present foundation of 2,000 to about 15,000 and to scale the existing category fashion. Additionally, it plans to grow its clientele by branching out into other industries such as fitness, beauty, personal care, and home décor.
“Discovery-led thesis is something that we are excited about…. in fashion, for instance, you need to know what’s the latest trend in the market, how to style a product…these types of discoveries are better than something content lead,” said Shaurya Gupta.
Founded by founded by Chandan Yadav, Shaurya Gupta, and Divyansh Ameta in 2022, Wishlink provides creators with opportunities to collaborate with the brands they genuinely love. We equip creators with their personalized links where they can tag products with their social media posts, create curated collections of their favorite products – and make it easy for their community to shop.