Let’s begin the most inspiring journey
Meet Rajni Bector, a well-known woman entrepreneur. The story started from the courtyard of her house and today becoming famous all over the world. She was very passionate about baking and to start her business, she bought a Rs300 oven and today built a company worth around Rs.7000 Cr.
About Rajni Bector:
Rajni was born in Karachi, Pakistan in 1940. During the partition, she relocated to Delhi, India. At 17, she was married and moved from Delhi to Ludhiana. This time, she was completing her graduation from Delhi University at Miranda House College. At 21, she started her entrepreneurial journey, founding a food company which now valued at around Rs 7000 Cr. But there are some interesting moments in her story.
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Interesting moments of her journey:
Rajni founded a food-tech company but do you know that after her marriage she didn’t know cooking. Even, she never had any plan for a business. Now the question is why she started a food-tech company.
On her first day in the kitchen after marriage, she started crying, saying, “I don’t know how to cook.” This was the 1st moment when she decided to learn cooking from her mother.
Rajni eagerly learned cooking from her mother. Soon, she became skilled and so much passionate about cooking. Even, she used to host parties for friends, serving ice cream, pudding, and more. Everyone liked her dishes so much. Her friends often say, you should start your company, but she never mentioned it and still she had no plan for business.
What inspired her for a business?
Rajni used to make such delicious ice cream and pudding that soon, she started getting many orders. Sometimes, she refused them saying I don’t take orders for parties and all, but all her friends and known individuals compelled her to make pudding and ice cream for them.
This was the time when Rajni’s husband encouraged her to a startup, and she decided to convert her passion into a business. After that, she purchased an oven for Rs 300 and also began making ice cream at home and this is how, in 1978, Cremica was born.
What is Cremica?
In 1978, Rajni Bector founded her startup Cremica. Initially, she produced Ice-cream and puddings and gradually after this success, she started manufacturing other food products such as Indian Gravies/Curries, Tomato Ketchup, Sauces, Sandwich Spreads, Mayonnaise, Sandwich Mayonnaise, Syrups, Toppings, Salad Dressings, Indian Snack dips, and Opera Crisps made with Olive Oil for retail and food service customers.
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Passion led towards success:
At that time, Rajni worked for 18 hours for her business. Her unwavering enthusiasm led her towards success. In 2021, Rajni Bector was honored with the Padma Shri award. Cremica is currently available in over 23 states and more than 550,000 retail outlets across India, and exports to over 60 countries worldwide. Additionally, Cremica produces 2.5 million sauce sachets daily, reaching over 4 million customers every day.
Padma Shri award winner, Rajni Bector is a true inspirational entrepreneur!
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