Santosh Desai was appointed by Nykaa as an independent director to its board, effective July 1, and serving for three years.
Prior to this, Santosh Desai was president of the advertising company McCann and CEO of the business consultancy firm Future Brands for almost 17 years.
Santosh Desai has been instrumental in creating iconic brands. For numerous regional and international companies.
At the moment, Santosh Desai is on the boards of Breakthrough, Dainik Jagran Group, and Think9 Consumer Technologies.
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Falguni Nayar, founder, and CEO, Nykaa, said: “Santosh’s experience in understanding the interwoven relationship between culture and brands has helped build several iconic brands… We are confident that Santosh’s strategic guidance will help steer our vision to propel Nykaa’s brand equity and bolster our existing bouquet of brands for long-term global success,”
Santosh Desai, said: “Nykaa has driven a transformative change in the beauty and lifestyle landscape in India with its customer-centric approach to retail. I look forward to contributing to the continued success and growth of this dynamic organisation, leveraging my experience in brand strategy and advertising to help shape its highly promising future.”
About Nykaa
Founded in 2012 by Falguni Nayar, Nykaa is an online retailer based in India. It offers products for beauty, wellness, and fashion on its website, through a mobile app, and in more than 100 physical locations.
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