Fireside Ventures

Fireside plans to use this fund to keep investing in consumer brands and ecommerce, with a strong focus on what Gen Z and Gen Alpha are buying.

With the help of Fireside Ventures, current investors, and Bertelsmann India Investments (BII), the rural commerce firm Rozana has secured $22.5 million.

Happi Planet, a D2C homecare firm, secured Rs 8.47 Cr (about $1 million) from Fireside Ventures in a strategic financing round.

Supertails, a Bengaluru-based petcare startup secured $15 million (about Rs 125 crore) in equity capital, with RPSG Capital Ventures leading the round. Several of the company's current investors participated, including Sauce VC, DSG, Saama Capital, and Fireside Ventures.

The Gen Z-focused fashion brand Newme secured INR 45 crore (about $5.4 million) in seed finance led by Fireside Ventures along with AUM Ventures, 2AM Ventures, and Allin Capital.

With the help of Fireside Ventures, Amaha secured Rs 50 cr, or roughly $6 mn, with the involvement of numerous family offices and angel investors.

In a funding round headed by Wipro Consumer Care Ventures, Mirabilis Investment Trust, and She Capital, in addition to current backer Fireside Ventures, D2C baking business The Baker's Dozen secured Rs 33 crore.

Direct-to-consumer (D2C) snack company Slurrp Farm, supported by Anushka Sharma, secured around Rs 60 crore ($7.2 million), in a funding round headed by philanthropist Narotam Sekhsaria's family office and investor Alkemi Growth Capital.

In its Series C fundraising round, D2C mattress firm The Sleep Company secured INR 184 Cr ($22.1 Mn) from current backers Premji Invest and Fireside Ventures.