Bonsaro (Majestic Aliments India), an online chicken, goat, and seafood delivery company, was acquired by D2C meat brand Zappfresh for an undisclosed fee.
Zappfresh, based in Gurugram, hopes to expand western markets like Navi Mumbai, Pune, and other satellite cities within a year after the acquisition.
Zappfresh has taken over Mumbai-based Bonsaro’s operations, business, and assets, the company announced. The transaction will be funded by internal accruals and earnings.
The business claimed it wants Rs 160 crore in revenue and a big profit after tax increase in FY24-25.
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ZappFresh intends to increase its investments in Bonsaro’s operations, improve the customer experience, and broaden the range of products over the next six months.
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