Bank of Baroda has signed cricketing legend Sachin Tendulkar as the Bank’s Global Brand Ambassador. The strategic partnership between Sachin Tendulkar and the Bank of Baroda is built on a profound alignment of core values like excellence & trust.
The partnership comes at a reasonable time with the Bank of Baroda poised to script the next phase of its transformation journey as it pursues a faster growth trajectory, leveraging Sachin’s brand aura.
Read also – List of startups funded by Sachin Tendulkar
Commenting on the association, Shri Debadatta Chand, Managing Director & CEO, of Bank of Baroda said, “It is a moment of great pride for Bank of Baroda to announce Sachin Tendulkar, one of India’s sporting legends, as our global brand ambassador. Sachin is a global icon who has always led by example, inspiring us through his actions both on and off the field. Just as he has galvanised a nation through his remarkable career, the Bank of Baroda has been a trusted partner for millions across the country, enabling them to achieve their financial aspirations. Sachin represents the epitome of Leadership, Excellence, Trust, Consistency and a Legacy that transcends generations – values that form the bedrock of Bank of Baroda’s century-long journey. We are excited to partner with Sachin and bring this association to life.”
Bank of Baroda is launching its first campaign featuring Sachin called “Play The Masterstroke”. The campaign encourages people to play a masterstroke and score big to realise their financial aspirations by choosing a Bank that is trusted by millions and backed by a legacy of over a century.
Sharing his thoughts on the partnership, Mr. Sachin Tendulkar said, “I am happy to partner with Bank of Baroda, an organisation which has evolved and continues to be relevant with the times. From its modest beginnings over a century ago, Bank of Baroda has grown into a leading banking institution, built on the principles of excellence, integrity, and innovation. These values resonate with me, and I believe they are crucial for success in any endeavour. I look forward to a meaningful collaboration with Bank of Baroda.”
About Bank of Baroda
Founded in 1908 by Maharaja Sayajirao Gaekwad III, the Bank of Baroda is one of the leading commercial banks in India. At 63.97% stake, it is majorly owned by the Government of India. The Bank serves its global customer base of ~165 million through over 70,000 touchpoints spread across 17 countries on five continents.
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