Actor Mahesh Babu’s organization, GMB Entertainment, has invested in Fitday, an omnichannel nutraceutical venture.
Fitday did not disclose the financial parameters of the agreement; however, it stated that the investment would enable the company to expand into new markets and increase its retail market presence.
Fitday’s objective is to fortify its position in the B2C market by increasing the availability of its products in national retail chains, educational institutions, corporates, and through partnerships.
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Fitday offers a variety of nutritious snacking options, including vitamin gummies, protein bars, and multigrain crisps, to combat malnutrition and vitamin deficiencies. The company asserts that it has a robust retail market presence with a presence of over 10,000 stores.
This development occurred at a time when actors and sports personalities began to demonstrate their support for the Indian startup ecosystem by investing.
MaheshBabu, said: “This investment reflects my strong belief in their vision and their ability to impact health and wellness across India.”
About Fitday
Founded in 2020 by Suresh Raju, Fitday is your one-stop retail and online portal for products that have been curated after thorough research and evaluation of the body’s nutritional needs.
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