Meevaa Foods products will launch in Delhi NCR on February 9, followed by Mumbai and Bengaluru from March 1. Zappfresh plans to invest INR 10 Cr to grow its frozen food business over the next 2–3 years.
Zappfresh said the acquisition will help it enter the ready food space, including ready-to-eat and ready-to-cook products, and expand into international export markets.
Bonsaro (Majestic Aliments India), an online chicken, goat, and seafood delivery company, was acquired by D2C meat brand Zappfresh for an undisclosed fee.