Zappfresh Taps Frozen Veg Snacks Segment With Rs 10 Cr Funding

Meat delivery company Zappfresh has entered the frozen vegetarian snacks market under its new brand ‘Meevaa Foods’ as part of expanding its ready-to-eat food offerings.

Meevaa Foods products will launch in Delhi NCR on February 9, followed by Mumbai and Bengaluru from March 1. Zappfresh plans to invest INR 10 Cr to grow its frozen food business over the next 2–3 years.

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Meevaa Foods will launch 12 frozen veg products, including samosas, momos, kebabs, and patties as its pilot range, with new products added quarterly based on demand. Zappfresh expects imports and exports to make up 15–20% of its frozen food volumes.

“Our recent acquisition in the frozen and processed foods segment enabled us to fast-track this vision, allowing us to bring our frozen food range to market within just a few weeks, while significantly strengthening our manufacturing and processing capabilities. Curated by Ambrozia, the recipes bring strong product expertise and consistency to our frozen food portfolio,” Manchanda said.

In addition to its recent acquisition, Zappfresh has bought Mumbai-based meat delivery brand Bonsaro in 2024 and Dr Meat in 2023 to expand into new markets.

Founded in 2015 by Deepanshu Manchanda, Zappfresh initially focused only on meat deliveries, promising to deliver within 90 minutes of ordering. 

The company got listed on the BSE SME exchange in October 2025, raising INR 53 Cr through a fresh share issue. Since then, it has been gradually expanding beyond its core meat business.

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