Chennai-Based Pauket Making Engagement Smarter by Bringing In-App Rewards

Sudarsan Babu and Srividya Rajagopal shared a passion for solving real-world problems through tech-enabled innovation, a common vision that led them to co-found Pauket, a platform designed to make commerce smarter and more seamless.

Sudarsan Babu, Co-Founder and CEO, brings over two decades of experience in digital marketing, enterprise software, and technology-led product development. With an MBA from SP Jain and extensive exposure to the tech world across global markets, Sudarsan developed a keen sense for what drives user engagement in the mobile-first era.

Srividya Rajagopal, the co-founder, brings a lot to the table with her operations smarts and how well she knows what customers want. She's an engineer and strategist, so she helps the company stay organized but also quick on its feet.

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Bridging the Gap Between Apps and Rewards

The idea was born from a simple, nagging observation — people spend hours on mobile apps every day, yet walk away with nothing in return. It didn't sit right with the founders.

Every tap, every scroll should mean something. That belief sparked a vision: a platform where everyday digital interactions translate into real rewards for users, while giving businesses the loyalty and insights they need to grow. It was a win-win waiting to happen — and they were ready to build it.

A Bold Leap from Stability to Innovation

For Sudarsan and Srividya, leaving behind stable careers wasn't easy. But the pull of building something impactful was stronger.

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They took the leap with clarity: to create a tech platform that transforms in-app engagement into a dynamic, reward-driven experience—without diluting the brand or user journey.

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From a Small Workspace to Promising Results

Pauket started out small, in a little Chennai office. They put together a basic version to see if their idea worked. Some local apps tried it out, and it looked good – people used it a lot and kept coming back. That little thumbs-up told them to go for it.

Turning Challenges into Stepping Stones

Pauket had its share of hurdles. Convincing brands to integrate a new layer into their apps was no easy task. Building a reward ecosystem that was both seamless and scalable required rigorous backend work.

Finding early believers—clients, investors, and team members—took relentless pitching and patience. But what kept them going was the belief in their solution and the clarity of the value it added.

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A Fintech Breakthrough That Elevated the Company

The turning point came when a top fintech app used Pauket’s rewards system for a campaign across India. Engagement tripled, users stayed longer and feedback was super positive.

For the team, it was a proof of concept at scale. That single success didn’t just boost numbers, it brought in new partnerships and positioned the company as a serious force in the engagement-tech space.

Tech-Driven Scale Turned Pauket into a Trusted Engagement Engine

Riding on early wins, the company scaled fast, upgraded their tech stack and expanded to industries – retail, gaming, healthcare and edtech. Their plug and play integration model and analytics dashboard made it easy for apps to track ROI and tune their strategy. Today it gets millions of user actions every day, tangible rewards and stronger brand-user relationships.

The startup is redefining in-app engagement by turning every user action into a rewarding experience. With its API-first solution, businesses can launch white-labeled reward systems in under two weeks. From seamless coupon campaigns to real-time tracking, Pauket empowers brands to boost loyalty and conversions. Its Shopify app makes managing rewards effortless, across platforms like google Pay and BookMyShow.

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Redefining Loyalty in the Digital Age

Pauket is guided by a vision to make digital experiences more meaningful. The company believes that engagement shouldn’t be one-sided; users should feel appreciated. By helping brands reward small moments within apps, it's changing the way loyalty is built in the digital world.

Beyond metrics, the impact is human: a college student getting free recharge vouchers for learning app usage, a homemaker earning groceries through health app engagement—the startup is making everyday actions count.

Empathy and Innovation Drive Pauket’s Bold Culture

Sudarsan and Srividya lead with empathy, transparency and purpose. They create a culture of innovation and ownership.

Teams are encouraged to experiment and build smart. The Chennai office has youthful energy, diverse perspectives and a shared mission to reimagine rewards.

Pauket Charts a Bold Future

The road ahead is ambitious. The company plans to expand globally, starting with Southeast Asia, and introduce AI-driven personalization to reward journeys. They're also building strategic partnerships with digital wallets and telecom players to deepen value for users.

As the digital economy matures, Pauket stands poised to lead a new era where every user action becomes a rewarding experience.

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