From Health Struggles to Healing Others: The Inspiring Story Behind A Nutrition Brand Earthful.me

Veda Gogineni and Sai Sudha Gogineni are not just sisters — they're co-founders of Earthful.me, a Hyderabad-based wellness brand that's changing lives through plant-based nutritional supplements. 

Both are IIT Kharagpur graduates — Veda in Biotechnology and Sai Sudha in Chemical Engineering — who turned their personal health challenges into a powerful business mission.

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A Personal Health Wake-Up Call

In their early 30s, the sisters began to experience a range of health issues: fatigue, joint pain, acidity, poor sleep, hair fall, and overall tiredness. After various attempts to fix these problems through conventional means, they realized that the root cause was nutritional deficiencies — something far more common than people realize.

Despite trying available supplements, they were disappointed with the chemical-heavy options on the market. That's when they decided to take matters into their own hands and build a solution they could trust — not just for themselves, but for everyone facing similar issues.

Launching Earthful.me: Clean, Plant-Based Wellness

In 2020, they launched nutrition brand Earthful.me— a brand built on clean, scientifically formulated, plant-based supplements designed to fill nutrient gaps and restore overall well-being. Their deep scientific understanding allowed them to create solutions that were both effective and natural.

Using ingredients like curry leaves, marine algae, and guava leaves, they developed products that are not only rooted in Indian traditions but backed by modern research. Their formulations quickly gained popularity and credibility, thanks to real results and a commitment to purity.

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Impact Across India

Earthful's products have become a part of daily routines in cities like Ahmedabad, Bengaluru, Lucknow, and Vijayawada.

With over 1 lakh satisfied customers and growing, the brand is helping people take control of their health in a clean, sustainable way. Their offerings are designed to be easy to include in everyday life, making wellness accessible and practical.

A Big Moment on Shark Tank India

Their story reached millions when they appeared on Shark Tank India Season 4. The passion and authenticity behind their brand caught the attention of OYO founder Ritesh Agarwal, who invested ₹75 lakhs at a ₹30 crore valuation. This investment not only validated their vision but also provided the support to scale their mission further.

With Shark Tank's mentorship and funding, Veda and Sai Sudha are now set to expand Earthful.me across the country and beyond, bringing plant-based wellness to even more households.

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Driven by a Bigger Mission

For the sisters, the nutrion brand Earthful.me is more than a business — it's a movement. They aim to reduce India's dependency on chemical supplements and promote a return to nature for long-term health. Through their products, they want to showcase the healing power of natural ingredients and create solutions that blend seamlessly into modern lifestyles.

Their commitment to clean, plant-based solutions isn't just about trends — it's about transforming the way people approach their health.

Strong Results, Stronger Purpose

With an annual revenue run rate of ₹15 crores and a repeat purchase rate between 40–50%, Earthful.me is clearly resonating with consumers. But beyond business metrics, it's the genuine impact they're having on people's lives that drives Veda and Sai Sudha every day.

Their story is a testament to how real change often begins with personal experience and when passion meets purpose, it can lead to something truly powerful.

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