NuvoRetail, a leading eCommerce marketing and analytics company, has announced the successful raising of $350k.
This investment will accelerate the development of Enlytical.ai, a powerful AI-ML-driven platform for e-commerce bid automation, insights, and reporting, while also supporting global expansion efforts.
Enlytical.ai is an AI-ML-based reporting and ad automation platform that provides a unified panel to manage multiple E-commerce platforms across different KPIs like Sales, Marketing, Portfolio, Content, Supply Chain Management, Pricing, Loyalty, etc. It allows Brands to understand, at a single glance, how their business and products are performing.
The platform also includes an AI-based media spends optimization engine, that leverages cutting-edge AI algorithms to analyze campaign performance and optimize media budget allocation. This ensures a higher ROI by minimizing wasteful spending and maximizing audience engagement based on retail readiness signals.
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In addition to digital shelf measurement, Enlytical.ai includes advanced on-shelf analysis and competition benchmarking tools. These features allow businesses to track and analyze competitors’ strategies, pricing, and product offerings in real time. The insights gained enable informed decision-making, helping companies increase their market share as well as ROI.
With this capital injection, NuvoRetail is positioned to enhance its AI-driven capabilities, drive technological innovation, and strengthen its leadership in the e-commerce analytics market.
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