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WHOLEMARK - stores products of D2C Brands in small storage spaces in various locations through which Brands can fulfil online orders at the cheapest and quickest last-mile delivery

The knowledge and experience Srinith Madapathi has gained helped him to lay foundation to of WholeMark startup.

By Viestories
New Update
Srinith Madapathi & Laxmi Priya Guttikonda Founder's of WHOLEMARK
Srinith Madapathi & Laxmi Priya Guttikonda Founder's of WHOLEMARK

Srinith Madapathi is a passionate serial entrepreneur, expert in creating business processes, technical documentation, and business analytics. He had 4 years of experience in direct sales and 3 years of experience as technical project designer, after delivering 10+ projects. He embarked his journey into the FMCG retail market in early 2019. He has been a part and parcel of the functioning of the supply chain and logistics all the years.

Laxmi Priya Guttikonda is a passionate serial entrepreneur, an expert in creating seamless business operations and SOPs. She owned and maintained bubble tea stores for 2 years and worked as project manager for 1 year in ALEAP where she worked with multiple early-stage women entrepreneurs and provided solutions for several problems faced by these women especially in the Marketing domain. Under guidance of industry experts, she mastered FMCG Product marketing and product-market analysis (retail).

IDEA OF STARTUP

Supply chain and Logistics are the heart and core to any D2C Company that aspires to reach-out to its customers in the fastest possible fashion”. Though supply chain and Logistics had seen many advancements, 2-hour delivery has been an Achilles heel. As well-versed Retailed Distributors, Srinith and Laxmi have complete understanding of every minute element of the entire Supply chain and logistics. So, they took this as a challenge and started their groundwork. Their previous experience added much more essence to their research which was a benefit for them. After conducting extensive research over all the models of Supply chain and logistics in the world they drew inferences and came up with the concept of “Nano Warehousing” exclusively for D2C businesses naming it “WHOLEMARK”.

The knowledge and experience Srinith Madapathi has gained helped him to lay foundation to of WholeMark. Laxmi Priya Guttikonda is co-founder of WholeMark and handles warehouse management, End-mile Logistics, and other operations.

Their concept of “Nano Warehouse” is the most unique model amongst the ones in the market. Their central idea is “The closer we are, the faster we deliver”. The idea is to store the inventory of D2C Companies in the city itself unlike others who store in city outskirts. By doing so, the moment an online order is received, the nearest WholeMark Nano Warehouse is updated the same. Team will be on-board and the delivery agent will be all set for a 2-hour delivery. For this sole purpose e have expanded our network of Nano Warehouse hubs across the entire Hyderabad city. We have been successful in integrating our clients, warehouses and customers and could bring them to a single platform. Not a single delivery of ours had an order fulfilment time more than 2 hours.

WHOLEMARK - The Efficient Supply Chain

WholeMark Nano Warehouses are spread across the city. WholeMark store the D2C Client’s inventory in their Nano Warehouses based on the history of their order density. As soon as an order pops up, the closest Nano Warehouse is updated the same. Pick-Pack-deliver duties are assigned. Their delivery agent will be on his way. Customers can have their order on their door steps within 2 hours. “Offering the least order fulfilment time makes us unique”.

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WholeMark - Nano Warehousing & Logistics

WholeMark provides top quality storage infrastructure and offers seamless under 2-hour end- mile deliveries for D2C Businesses. They have achieved this by bridging the gap between storage hubs and delivery mechanisms by the concept of “Nano Warehousing”. Nano Warehouses are their storage hubs which are strategically wide spread across the entire city. Their single Nano Warehouse can handle the deliveries up to a radius of 10 Kilometres. Henceforth, they have succeeded in reaching customers from every nook and corner of the city. The Order fulfilment time of each online order is less than 2 hours. They keep their clients updated with every single step in the entire process starting from receiving their inventory to the POD’s.

CHALLENGES AND FUTURE PLAN

The toughest challenge ahead (as of now) is to reach out to top "D2C Businesses”. WholeMark immediate plan of action is to reach out to the D2C’s in any possible fashion. Whole Mark is the first Nano Warehousing Company with integrated supply chain and logistics in our country. The concept itself is very new and exciting one.

Srinith and Laxmi believe in “Higher the cliff better the view”. WholeMark has accomplished its preliminary target of maintaining the WMNW’s across the cities. PAN India is their target. Currently they are growing and expanding our out-reach by increasing the number of Nano Warehouses.

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Read the Next Article

Trio Entrepreneurs Built a Multi-Million Worth Business, Bridging an Agri-Sector Gap | Bioprime Agri Solution

By Viestories
New Update

Bioprime Agri Solution Pvt. Ltd. is a Pune-based platform founded by Dr. Renuka Diwan, Dr. Shekhar Bhosle, and Dr. Amit Shinde. Trio entrepreneurs were enjoying their high-flying careers with their fantastic academic credentials. But when they found a gap in the agri-sector, they left behind their straightforward path and chose a challenging one to impact farmers and the planet positively.

At Bioprime, their goal is to make agriculture more sustainable by using environmentally friendly chemistry and cutting-edge technology. Trio entrepreneurs built a successful business worth $7.97M as of May 22, 2023, generating ₹3.39Cr ($422K) as of March 31, 2023. Let’s begin the story of Bioprime Agri Solution Pvt. Ltd.

Founders at Bioprime Agri Solutions:

Bioprime Agri Solutions Pvt. Ltd. was founded by three researchers, Dr. Renuka Diwan, Dr. Shekhar Bhosle, and Dr. Amit Shinde, who are committed to using advanced technology to revolutionize agriculture in India and around the world. Driven by this vision, they are working tirelessly at Bioprime to make it a reality.

Dr. Renuka Diwan: Co-founder & CEO at Bioprime

Meet Renuka, a female CEO who holds a PhD in Plant Biotechnology and completed her postdoctoral research in Genetic Engineering at Pune University, India.

Prior to BioPrime, Renuka worked as a scientist known for her important research on the anti-cancer effects of coumarins and flavonoids, which inhibit topoisomerase I and II. She has written 10 research papers and holds a patent for producing and extracting coumarins. With over 25 years of experience in research and agriculture, Renuka has valuable, meaningful contributions to her field.

Renuka has been honoured with the prestigious Women in Entrepreneurial Research award from FICCI-BIRAC for her contributions. She regularly shares her thoughts on climate-resilient agriculture in the media and with other scientists. Additionally, she is part of the advisory board for Environment and Sustainability Studies at the University of Pune. Renuka actively promotes women's roles in agriculture and works with several social groups to help improve the lives of marginalised communities.

Read also - Dr. Akram Ahmad Tackles Healthcare Ed-Tech Challenge With His Startup, Academically Global

Dr. Shekhar Bhosle

Dr. Shekhar has a Ph.D. in botany and has worked a lot in applied biotechnology. He has published over 10 research papers and holds a patent for animal feed additives. With more than 30 years of experience in research, entrepreneurship, and agriculture, Shekhar is also a member of the Board of Studies for Botany at the University of Pune.

Dr. Amit Shinde

Dr. Amit has a Ph.D. in Plant Biotechnology and has led research and development at a top plant tissue culture company. He has published over 10 research papers and specialises in creating microbe-based formulations. With more than 25 years of experience in research, entrepreneurship, and agriculture, Amit brings a wealth of knowledge to the field.

At Bioprime, with their strong background, the trio entrepreneurs were enjoying their high-flying career, but rather than ignoring the issue, they left their conventional path behind and combined their expertise to make biochemistry work for the betterment of nature & human life.

Bioprime’s journey begins:

Many times people listen and discuss problems like low crop production, crop loss from climate change, and farmers losing confidence; however, most of them often overlook them. But these trio entrepreneurs didn’t do like this. Rather than overlooking these issues, they were resolved to find answers to the questions. This is how Bioprime's journey started.

Concept to Creation: Bioprime Agri Solution

Now, the concept was clear in the trio entrepreneurs’s minds. Soon, they developed a solution called Bioprime. In 2016, Dr. Renuka Diwan, Dr. Shekhar Bhosle, and Dr. Amit Shinde founded Bioprime Agri Solutions Pvt. Ltd., a platform that is redefining agriculture and transforming lives.

Bioprime Agri Solution Pvt. Ltd.

This AgBiotech startup develops innovative, affordable products for farming, gardening, and flower growing so that farmers can enhance soil, crop, and water management. Their products not only promote sustainable farming practices but also nourish both people and planet, aiming for a better future.

Bioprime works on improving crop resistance to climate change using specially designed biomolecules. These biomolecules help plants grow faster and more reliably by affecting important processes in their biology, leading to better crop yields. The technology can be used with all types of crops and farming methods.

With their strong academic backgrounds and expertise, they could have easily pursued successful, high-flying careers. However, instead of taking the easier route, they embraced a more challenging path. Their hard work paid off, and they built a multi-million-dollar company, generating ₹3.39 Cr ($422K) in revenue as of March 31, 2023.

Hats off to trio entrepreneurs for leaving their easy path behind and choosing a challenging one!

Want to go deeper into the world of startups and entrepreneurship? Check out these categories on VIESTORIES:

Startup Success Stories: Discover inspiring tales of startups overcoming challenges and achieving success.

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