Top 10 Jewellery Startups in India

Jewellery has been one of the important parts of Indian culture for centuries. It plays a very important role in various areas such as wedding ceremonies, family events, festivals, or any regular wear.

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Most Indians like to wear jewellery whether it is men or women. That’s the reason India has a prominent position in the global jewelry industry. As per Statista report, the Indian jewelry industry has generated revenue of $76.77 Bn in 2023 and is expected to reach an annual growth rate of 4.93% by 2026.

10 Best Jewellery Startups in India

Here is the list of the Top Jewellery Startups in India

1. Bluestone

BlueStone is a D2C jewelry brand that was founded in 2011, the platform operates in multiple channels. It provides a wide range of over 8,000 exquisite designs, in various categories such as rings, pendants, and earrings.

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They generate their revenues from online sales as well as a network of both company-owned and franchise-operated outlets. Recently they secured  INR 550 Cr from multiple investors. some of them are Amit Jain, the CEO and cofounder of Cardekho; Nikhil Kamath of Zerodha; Deepinder Goyal of Zomato and many more.

2. Caratlane

Caratlane is a Chennai-based omnichannel jewelry brand where that offers a diverse range of loose diamonds. It was founded by Mithun Sacheti and Srinivasa Gopalan in 2008, and it operates as a subsidiary of Titan.

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Their service operates in both India and the United States. but in the last two years, they have started sending their products internationally. Today, they send their items globally to more than 132 countries such as the USA, the UK, Singapore, Australia, Dubai, and Canada. Caratlane jewelry franchise is one of the popular franchises.

3. GIVA

GIVA is a D2C jewelry brand founded in 2019 by Ishendra Agarwal, Nikita Prasad, and Sachin Shetty. It was started to provide beautiful exquisite silver and gold jewelry to its customers. From July 2023 this brand is available in more than 50 major cities.GIVA introduces more than 250 new designs every month.

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Their product ships in multiple countries such as Singapore, the US, Spain, Australia, Cambodia, the Caribbean, Luxembourg, New Zealand, and many more. In July, GIVA secured INR 270 Cr in a Series B funding round.

4. GoldSetu

GoldSetu is a B2B jewelry startup founded by Vikas Verma and Anuj Sachdev in 2021, it helps jewelers purchase, organize, market, and sell jewelry. It started with a mission to revolutionize the Indian jewelry business with the help of end-to-end tech solutions.

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It has more than 50,000 jewelry items like gold, diamond, platinum, and other high-quality pieces. Since its establishment, it secured a total of $2.3 Mn in four rounds.

5. Melorra

Melorra is a Bengaluru-based startup founded by Saroja Yeramilli in 2016. The startup offers modern and stylish gold and diamond jewelry for a contemporary wardrobe. This Bengaluru-based startup sells jewelry through its website and physical stores.

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They deliver to more than 26,000 pin codes all over India, the US, the UK, Europe, and the UAE. It has secured a total funding of $94.4 Mn in 9 funding rounds. It aims to generate $1 Bn in revenue in FY26.

6. MetaMan

MetaMan was founded by Anil Shetty in 2022, it sells men’s jewelry such as chains, earrings, bracelets, pendants, and rings. It started with 25 designs whose price is under 2000. Its entire product is below 10,000.

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It is backed by multiple investors some of them are Prashanth Prakash from Accel Partners, Nikhil Kamath from Zerodha, and cricketer KL Rahul. MetaMan also planned to sell its product online. Apart from this they also acquired the luxury jewelry brand Drip Project.

7. Pipa Bella

Pipa Bella was Founded in 2013 by Shuchi Pandya, it is an online retail store where that provides custom and ready-made fashion jewelry at affordable prices. The platform launched more than 100 new styles of fashion accessories every week whose price is between INR 500 to INR 3,000.

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Since its establishment startup has secured a total of $1.6 Mn in two funding rounds from two investors such as LionRock Capital and Fireside Ventures. It has secured total funding of $1.6 Mn in two funding rounds.

8. Priyaasi

Priyaasi is a Gurugram-based startup, it was started just by selling a few hundred fashion jewelry pieces, today it sells more than 90,000 pieces per month. This bootstrapped startup achieved a turnover of  INR 35 Cr in 2020.

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The brand sells its product directly on marketplaces. It was founded by Priyanka Khandelwal in 2018. They sell their products on online marketplaces like Nykaa, Amazon, and Flipkart. Apart from this they also started to sell their products internally and sell their products on Amazon US.

9. Sukkhi

Sukkhi was founded in 2012, by Bhavesh Navlakha. It is a retail startup where they offer quality and trendy fashion jewelry.

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In its initial days, they sold their products online but later they launched their website in October 2016. Apart from this they also sell their products online.

10. Voylla

Voylla is a Jaipur-based startup founded by Vishwas Shringi and Jagrati Shringi in 2018. They sell their products both online and offline, and currently, their stores are available in more than 250 stores.

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In its initial days, it sold only women’s jewelry but later it started in men’s jewelry. Today, they sell 11 categories in the women’s section and 10 sections in the men’s category. The platform has secured more than $15.5 million from Peepul Capital and Snow Leopard Technology Ventures, as reported by Inc42.

Conclusion

Jewellery Startups in India are booming, it is one of the dynamic industries and also deeply rooted in the indian rich culture. There are lots of jewelry startups which is performing extremely well which shows the demand of jewelry startups. Today, these startups sell their products both online and offline and the best part is they sell for both men and women.

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