Co-founded by Sachin Tendulkar along with Karthik Gurumurthy and Karan Arora, and backed by Peak XV and Whiteboard Capital, Ten X You (10XU) offers footwear, apparel, and a cricket line designed for athletes and anyone who loves to move.
Fans will now get a chance to connect with Tendulkar through Reddit communities. Using his official profile, Tendulkar will share personal thoughts, match insights and exclusive content with users.
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