Reddit ropes in cricket legend Sachin Tendulkar as brand ambassador

Reddit has announced Indian cricket legend Sachin Tendulkar as its brand ambassador. Fans will now get a chance to connect with Tendulkar through Reddit communities.

Using his official profile, Tendulkar will share personal thoughts, match insights and exclusive content with users.

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"In the coming months, Tendulkar will also appear in a new marketing campaign for Reddit in India as well as other markets throughout the world," the statement said.

On his association with Reddit, Tendulkar said, "For me, cricket has always been about that pure connection with people, on and off the field. In getting to know Reddit, what stands out is the sheer passion that brings its communities together," Reddit Vice President International Growth, Durgesh Kaushik said.

Kaushik said Tendulkar’s name stands for cricketing excellence and that he has a unique ability to bring people together through his incredible talent.

"His presence on the field fostered a powerful sense of community among fans, who were drawn together by their shared admiration for the 'Master Blaster'," he added.

Reddit has been focusing on sports, seeing a 30% year-on-year rise in interest on the topic.

Earlier this year, it partnered with Italy’s Serie A football league, and in 2023, it launched a new partnership program with major US sports leagues like the NFL, NBA, MLB, PGA Tour, and Nascar.

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