Led by Prath Ventures, Capital Ventures, and Illeyrium Ventures, Gurugram-based firm Radiohead Brands, creators of the market-leading brand Jimmy's®, closes a Pre Series A round of funding of Rs 35 crore.

Radiohead Brands, a direct-to-consumer food and beverage company, secured an extra $1.3 million in a pre-Series A round of funding. The startup plans to use the fresh capital to diversify its product offering and establish an important role in the beverage industry and aims to compete in a number of additional categories during the following few years.