The Story of Rescript: Childhood Friends Recycled 500+ Tonnes of Paper; Offering Tree-Free Paper Products

Shared Concern To Sustainability

Bengaluru-based, two childhood friends, Naren Raj and Ashutosh Ananth, took a bold step toward a greener future by launching Rescript, a sustainable stationery startup that recycles waste paper into high-quality, eco-friendly products. What started as a shared concern over the mindless wastage of paper has today become a multi-crore sustainable business.

The Back Story of Rescript

The entrepreneurial spirit had always been alive in Naren and Ashutosh. After completing their B.B.A. from Christ University in 2016, Naren briefly worked at Ernst & Young but left within two months, craving the freedom to build something of his own.

Ashutosh, on the other hand, gained experience working in a family-run business for two and a half years. Though life took them in different directions, they stayed in touch, and their shared passion eventually brought them back together.

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A Call To Action

With big dreams, Naren and Ashutosh, both aspired to build a business rooted in sustainability. While brainstorming, they uncovered: over 400 Cr. trees & 30 Lakh Cr. litres of water used globally for paper yearly. Meantime, India's paper use grew 8% in FY23-24, generating over 72 Lakh kg of waste. This massive environmental toll became their call to action.

Both were deeply disturbed by the large-scale paper wastage they witnessed around them. The realization that every wasted sheet of paper could have been a tree spared from being cut struck a chord with them. Driven by sustainability, they began exploring alternatives to traditional paper.

A Pivotal Moment To First Success

2019 became a pivotal year, when they met a manufacturer in Delhi producing plantable stationery—items embedded with seeds that could grow into plants after use. This encounter opened their eyes to what a truly sustainable business could look like.

This awareness became the seed for Rescript, which officially launched in 2021. Their goal was clear: to give discarded paper a second life and transform it into something meaningful and environmentally responsible.

Energized by this idea, they travelled to Delhi to connect with suppliers, discuss costs, and bring samples back to Bengaluru. Their breakthrough came when they pitched their concept to Ernst & Young, which placed a large order for Women's Day—marking Rescript's first wholesale success.

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Rescript: A Sustainable Stationery Startup

As a sustainable stationary startup, Recript is offering tree-free paper products made from 100% recycled materials.

The pandemic added unexpected momentum to Rescript's mission. With offices shut and hospitals overwhelmed, the demand for paper products remained high. Sensing an opportunity to meet this need sustainably, they introduced recycled copy paper—kickstarting a broader product line that would later include notebooks, journals, pens, pencils, and gift kits.

Rescript's innovation is rooted in a unique formulation that balances recycled paper and water in a specific ratio, producing paper that is both soft and printer-friendly—a significant advancement from earlier recycled paper, which often lacked durability. Their paper has even earned certification from the Forest Stewardship Council, a testament to its eco-conscious quality.

Childhood Friends Recycled Over 500 Tonnes of Paper

With a humble beginning, the duo began their journey in cluttered room filled with old furniture. Over time, their hard work paid off, turning their vision into a multi-crore worth brand.

Since its inception, the company Rescript has recycled over 500 tons of paper, saving more than 9,200 trees, conserving 18.4 million litres of water, and preventing the emission of over 431,000 kg of carbon.

Today, the company mainly focuses on product categories such as recycled copy paper, notebooks and notepads, journals and diaries, pens and pencils, and customized gift kits for corporate clients. Their B2B clientele includes prominent names like Wipro, JP Morgan, ICICI Prudential, and Vmart. On the B2C front, Rescript products are available through major retailers like Sapna Book House and Crossword.

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Rescript: Contributing To A More Sustainable World

Rescript isn't just about selling stationery—it's about changing mindsets. Naren and Ashutosh want people to rethink their relationship with paper and understand its environmental cost. Through their efforts, they aim to drive daily behavioral change that contributes to a more sustainable world.

From nursery buddies to startup co-founders, Naren Raj and Ashutosh Ananth have turned a childhood bond into a mission-driven enterprise. Through Rescript, they're proving that with purpose, innovation, and persistence, it's possible to rewrite not just paper—but the future.

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