Starting With Just ₹15,000, This Rajasthani Entrepreneur Built An Ayurvedic Empire of ₹100 Cr

This Rajasthani, Shrawan Daga, founded Krishna's Herbal & Ayurveda in Jodhpur, Rajasthan. Krishna's Herbal & Ayurveda is an Ayurveda health and wellness brand, generating a revenue of ₹100 crore and aiming ₹140 crore for FY-25. Despite the challenges, he didn't let the situation become an obstacle. Without any IIT and IIM degrees, this B.com graduate built an empire with his deep passion of building something big.

A Passionate Entrepreneur's Journey Started At 22

The story started with the deep passion of a young entrepreneur at the age of 22, has today transformed into a revenue of ₹100 crore. Meet this passionate entrepreneur, Shrawan Daga, who belongs to a business-oriented family.

Shrawan's father owned a business of trading iron and steel. Similar to his father, Shrawan also had a deep passion for building something grand. Initially, he thought about scaling his father's business, but he needed a lot of money to expand it. He also had limited potential for building a significant, well-known brand.

Despite facing financial challenges and his father's doubts, Shrawan took a different path to build something unique. While still studying for his final year of college, he was determined to embark on the entrepreneurial journey.

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Inspiration Behind The Startup

A visit to a business exhibition became a turning point in his life. While attending the exhibition, he learned that Aloe Vera had been used for many health problems for a long time. His curiosity led him to learn more about it, so he researched and explored it further. In-depth research, he discovered its use as a world full of opportunities. All these experiences inspired Shrawan to create something unique by using them.

After that moment, Shrawan never looked back. He even became fully committed to promoting a healthy lifestyle and encouraging people to go back to basics, like eating fresh fruits and vegetables and staying active through exercise. With this commitment, he embarked on his journey, launching a startup named Krishna's Herbal and Ayurveda.

Journey Started With ₹ 15,000

In 2007, with his small savings of approximately ₹15,000, he launched 'Krishna's Herbal and Ayurveda, promoting natural living and focusing on managing stress by doing activities like playing and working out.

The Ayurveda health and wellness brand started its journey with a few Ayurvedic products made from Aloe Vera. Today, this Rajasthan-based Ayurveda brand 'Krishna's Herbal and Ayurveda' stands tall with a turnover of ₹100 crores.

This Rajasthan-based startup began its journey with Aloe Vera juice, and it quickly expanded. The Ayurveda brand set out to offer high-quality Ayurvedic and herbal products. Today, it offers over 100 products across diverse formats, including juices, health tonics, syrups, oils, gels, powders, churan, and cosmetics.

Its extensive range caters to various health needs, with dedicated categories such as Heart Care, Diabetic Care, General Care, Critical Care, and specialized products for Men's Care, Women's Care, Child Care, Immunity Care, Oral Care, Hair Care, and Personal Care.

Challenges on The Path of Entrepreneurship:

Turning a concept into reality wasn't a cup of tea—it's a long journey fuelled by the determination of Shrawan Daga. Initially, he faced financial challenges with sales around ₹1 to 5 lakhs. It was difficult for him to grow without mentors or clear guidance, but he stayed motivated, with his strong willpower, to bring a positive change in the Ayurvedic industry.

In its sixth year, the brand hit a turning point when a leading Ayurvedic wellness company showed interest in its products. This recognition spurred significant growth, driving their revenue to an amazing ₹ 2.5 crores by the end of the year.

The increased interest in natural wellness during the COVID-19 pandemic helped Krishna's Herbal and Ayurveda expand faster, with growing demand for natural wellness products. With his efforts, Shrawan has proved that when you align your work with your Passion and purpose, even the toughest obstacles can be turned into opportunities for growth.

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Reach New Heights:

Founded in Jodhpur, Rajasthan, Krishna's Herbal & Ayurveda is an Ayurveda health and wellness brand that has innovated India's first preservative-free chyawanprash. The brand sells chyawanprash worth ₹1.5 to 2 lakhs every day. Now, their focus is on educating customers about healthy lifestyle changes that promote long-term well-being.

Initially, it felt risky at the time, but it turned out to be a great decision.  In FY-24, the Ayurveda health and wellness brand achieved a revenue of ₹ 100 crore and is now aiming ₹140 crore for FY-25.

The journey from Passion to ₹100 crore turnover is an inspiring example of how vision, resilience, and strategic thinking can lead to remarkable success.

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