Butt Baby: A Kolkata Couple Turned a Parenting Gap Into Multi Crore Business, Offering Innovative Baby Products

Couple To Founders

In 2021, Ruchi Jain and Akash Jain, a visionary couple from Kolkata, launched a startup that would go on to make a big difference in the lives of parents and children across India. Their brainchild, Butt Baby, is a bootstrapped brand that focuses solely on creating innovative baby products designed to make parenting easier and more enjoyable.

Startup Wake-Up Call

The idea for Butt Baby was born out of personal experience. Like many parents, Ruchi and Akash realized that raising a child, while beautiful, can also be incredibly challenging. Often, parents feel overwhelmed, exhausted, and stretched thin—leaving little room to truly enjoy time with their children.

Determined to ease this burden, they decided to create products that would genuinely support parents in their daily routines.

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Concept To Creation

With just ₹4 lakh as their initial investment, the duo built Butt Baby into a brand that blends functionality, innovation, and style. One of their first major hits was an ergonomic hip-seat baby carrier that doubles as a stylish sling bag. Designed with five built-in compartments, this versatile carrier allows parents to travel, shop, or go for walks while keeping their child close and their hands-free.

But Butt Baby didn't stop there.

Making Parenting Easier With Innovation 

In a groundbreaking move, the startup launched India's first "Sit & Go" cabin luggage carrier—a revolutionary product designed especially for parents who travel with young children. This cabin-size luggage comes with a built-in child seat that can support up to 80 kg.

It's not just a bag—it's a travel buddy. Equipped with seatbelts for safety, spill-proof pockets, snap-shut locking technology, and eight smooth-glide wheels with 360° mobility, it ensures a stress-free travel experience for both parents and kids.

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A Common Problem To Smart Solution 

The inspiration for this innovation came from a common problem: traveling through airports or railway stations with kids can be exhausting, and finding a place for children to sit and rest is often a challenge. 

After over 18 months of design, testing, and iteration, Ruchi and Akash finally brought their vision to life, offering a product that combines luggage storage with a safe, comfortable seat for children.

Built with a durable aluminum frame and high-quality ABS material, the Sit & Go luggage carrier is designed for real-life parenting moments—rugged, functional, and ready for adventure.

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The Road Ahead

Today, Butt Baby has served over 100,000 happy customers and is growing rapidly, maintaining a year-on-year growth rate of 70%. The brand is projected to reach ₹10 crore in revenue in FY2025, all while remaining profitable since its inception.

Butt Baby's mission is clear: to solve everyday parenting problems with innovative, thoughtful products. With a long-term goal of reaching 1 million users, Ruchi and Akash Jain are well on their way to transforming the parenting experience.

Entrepreneurship isn't about chasing unique problems—it's about solving real ones that bring real change. This couple did just that—and built a multi-crore company.