Zouk Joins Hands With Unicommerce, Shipway to Boost Online Operations

Zouk, a handcrafted direct-to-consumer (D2C) lifestyle brand has partnered with Unicommerce and Shipway to streamline its growing e-commerce operations.

With these partnerships, Zouk plans to make its online inventory, delivery and logistics smoother and more efficient across the country.

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Kapil Makhija, managing director CEO of Unicommerce, said, “Unicommerce is a one-stop shop for all e-commerce enablement technology needs. We are delighted to partner with Zouk to power their e-commerce operations and help them leverage technology to scale and optimize their online presence.”

Pradeep Krishnakumar, co-founder of Zouk said, “At Zouk, delivering a seamless and consistent consumer experience is at the heart of everything we do. Partnering with Unicommerce and Shipway has enabled us to strengthen our operations so that every order, whether from a metro or a remote town, is fulfilled smoothly and efficiently.”

About Zouk 

Founded in 2016 by Disha Singh and Pradeep Krishnakumar, the Mumbai-based Zouk is a digital-first D2C brand that sells fashion and lifestyle products online. It operates in a $17 billion market and reaches customers through its website, app and platforms like Amazon, Flipkart, Myntra, Tata Cliq, Nykaa and quick-commerce apps like Blinkit, Zepto and Swiggy Instamart. The brand now handles around 40,000 online orders each month.

Zouk is also growing its offline presence with exclusive stores in cities like Bengaluru, Delhi NCR, Mumbai, Pune and Lucknow, along with several multi-brand outlets. Unicommerce’s platform helps manage all these orders from one place.

To further improve deliveries, Zouk uses Shipway for automated courier selection. This system picks the best delivery partner for each order based on speed and cost and also handles reverse logistics and tracking. Shipway supports deliveries to over 29,000 pin codes which makes the shipping process smooth and efficient.