Indus Appstore Partners With Xiaomi India To Expand The Homegrown App Marketplace

Indus Appstore, owned by PhonePe, announced a multi-year partnership with Xiaomi India to improve app access and discovery for Indian users. 

As part of the deal, Indus Appstore will replace the current GetApps platform on all new Xiaomi smartphones in India. 

This collaboration aims to support a localized digital ecosystem, help to indian users easily access mobile apps.

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“By combining Xiaomi India's reach with our localised app discovery platform, we're creating opportunities for developers while delivering a seamless, culturally relevant experience to users. This partnership is just the beginning of our vision to transform how India discovers and experiences mobile apps,” said Priya M Narasimhan, Chief Business Officer of Indus Appstore.

Xiaomi India’s Chief Operating Officer, Sudhin Mathur, “As India’s digital ecosystem continues to grow, the demand for a locally driven app marketplace has never been more critical. By integrating Indus Appstore with our ecosystem, we aim to offer users a seamless and enriched app discovery experience while also supporting Indian developers in reaching a wider audience.”

PhonePe launched Indus last year to compete with tech giants like Google and Apple. At the time, the app store was available in English and 12 Indian languages, with no app listing fees for developers until March 2025.

Indus hosted over 2 lakh apps across 45 categories, including popular Indian brands like Zomato, Myntra, Flipkart, Dream11, and Swiggy.
The platform features a video-led app discovery system and voice search.

PhonePe acquired Indus’s parent company, founded by Rakesh Deshmukh, Akash Dongre, and Sudhir Bangarambandi, in 2022 for $90 million.

The launch of Indus was part of PhonePe’s strategy to expand its offerings before going public. Over the past few years, the Walmart-owned fintech company has grown beyond payments to include services like local commerce via Pincode, online trading with Share.Market, insurance, and loans.

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