Flipkart-backed Super.money Acquires BharatX To Expand Credit Offerings

Super.money, a fintech venture backed by Flipkart, has acquired the technology and key team members of BharatX, a Y Combinator-backed credit startup, for an undisclosed amount.

This move will help Super.money expand its credit services, especially in checkout financing, including Buy Now, Pay Later (BNPL) and consumer durable loans. It will also enable credit through UPI for Flipkart and direct-to-consumer (D2C) platforms.

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“BharatX has been working on BNPL and consumer durable loans for a lot of D2C brands. And as we thought of the next phase of our growth, we wanted to focus a lot on credit lines on UPI and solving for BNPL and consumer durable products via credit line on UPI, both on Flipkart and across D2C platforms. And that is where we saw the synergy with the BharatX platform," said Prakash Sikaria, chief executive officer (CEO) of Super.money.

“We have not concluded the agreement migrations or the discussions with the brand. But, you will see a significant share of the D2C pool coming along as part of this discussion,” he said.

"I think their terms are very different to how we work with banks and all. So we will operate at our terms, which will mean a new set of partners. Today we work with 20-25 partners so I don’t think partnership is an area we worry about", he added.

Future Plans

Super.money will first integrate BharatX’s credit technology into Flipkart’s ecosystem and its wider merchant network. The company is working on two tracks—one for Flipkart and another for direct-to-consumer services—both set to launch next quarter, according to Sikaria.

Unlike some competitors that operate as NBFCs, Super.money will act as a technology service provider (TSP), connecting users with credit options instead of directly issuing loans. This model allows for faster growth while minimizing regulatory risks in digital lending.

To distribute credit, Super.money is partnering with banks and NBFCs. Beyond lending it is expanding into digital savings. In November 2024, it launched superFD, a fixed deposit product that lets users invest via UPI with interest rates up to 9.5%. Targeted at young investors, it allows deposits starting from Rs 1,000 and is backed by RBI-approved small finance banks.

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