Mirum Co-founders Hareesh Tibrewala and Mihir Karkare Launch Meru Life, a Digital Platform For Seniors

Mirum co-founders Hareesh Tibrewala and Mihir Karkare are launching Meru Life, an innovative age-tech startup designed to create a digital ecosystem that helps seniors live active, connected, and purposeful lives.

Meru Life will be co-led by Mihir Karkare and Saurabh Garg (founder of C4E), who was part of Mirum in its early years. Arun Kedia, Managing Director at VAV Lipids, is joining as an investor, along with Sanjay Mehta, also a former co-founder at Mirum.

In 2009, Hareesh Tibrewala and Mihir Karkare co-founded Mirum India (formerly Social Wavelength). In 2017, they recognized the MarTech trend early, started a MarTech division, and grew the company into one of India’s largest MarTech practices. Now, drawing from personal experience, they have identified their next growth area—age-tech—and are launching Meru Life.

With India's senior population steadily growing—over 15 crore people over 60 today, expected to reach 35 crore by 2050—there is a need for a platform that empowers this group in their next life phase. Unlike the usual focus on ‘Elder Care’, Meru Life aims to help individuals aged 55-70 live a vibrant and meaningful second innings, which is why it’s called Active Seniors.

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Karkare, co-founder and chief executive officer, Meru Life, said, “As an entrepreneur, I have always believed in meaningfully impacting lives. Through building Mirum I have seen firsthand the impact we can create—not just for our clients, but for our employees and their families too. With Meru Life, we are thinking even bigger, impacting the lives of millions of active seniors who want to live a fulfilling and purposeful life —this is about reimagining what life after 55 can truly be. We are going to help them with just that.”

The genesis of Meru Life also came from a personal quest. "Last year, turning 60 sparked a journey of discovery," shared Tibrewala, founder and executive chairman, Meru Life. "I searched for ways to make this life phase meaningful but found no clear answers. While we hear stories of people making comebacks in their 60s and 80s, what about the everyday individuals in the age group of 55-70 who want to stay engaged, learn new things, find meaningful work, and build relationships? Now, Meru Life will fill this gap and we are here to make their second innings purposeful and fulfilling."

Saurabh Garg, co-founder and chief marketing officer, Meru Life, said, “At 42, I finally understand what Carl Jung meant when he said life begins at 40. Not just in theory, but in reality, now. Building Meru Life with Mihir, Hareesh, and Arun feels like the culmination of 20 years of experience and values. Our goal? To help Active Seniors live their best lives, backed by being the most trusted platform that meets them where they are.”

"Over the years, I have mentored entrepreneurs and supported ideas that drive real change. With decades of experience in pharmaceuticals and nutraceuticals, I know that good health means living better, not just longer. I am looking forward to using my expertise to help the team at Meru Life create solutions that help Active Seniors enjoy a vibrant, energetic, and fulfilling second innings," said Arun Kedia, investor and mentor at Meru Life.

About Meru Life

In the coming weeks, Meru Life will introduce a variety of innovative solutions designed for active senior living. These will cover areas like health, fitness, wellness, finance, hobbies, lifestyle and purposeful engagement, all tailored to meet the specific needs of India’s Active Seniors, according to the press release.

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