Famous actor Vidya Balan has been named a brand ambassador by Shobitam. One of the most respected voices in India, Vidya has always backed the age-old craft of weaving by supporting regional craftsmen from all over the country.
Vidya is universally credited for bringing the saree back to the red carpet, making it cool and relevant for a new generation. She has made an immense contribution to social initiatives that cater to the empowerment and livelihood of traditional handloom weavers.
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Talking about this association, Aparna Thyagarajan, Co-founder at Shobitam said, “We are excited to have Vidya come on board as our brand ambassador, as we look forward to growing our brand connect with our customers globally. Vidya is an influential icon who perfectly embodies the saree drapes and resonates well with the brand ethos of Shobitam, with her real and approachable persona. This partnership is an important milestone as we continue to build Shobitam into a cherished brand that stands for finest selections of ethnic fashion with exceptional quality, delivery, value and 5 star service.”
This strategic relationship is anticipated to open up channels for reaching out to the Indian diaspora both domestically and internationally.
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Sharing thoughts on this partnership, Vidya Balan said “I have been forever in awe of the rich tradition of Indian handlooms, and I am glad to associate with a brand that shares the same passion. Shobitam is a leading ethnic fashion brand and I love the beautiful sarees and ethnic wear that they offer to customers. As a brand ambassador, I am pleased to support the vision of Shobitam to work closely with our talented weavers to deliver unique creations with Silk Mark Certified quality to customers globally. Together, we look forward to creating products which truly stand out in quality, variety, value, and service.”
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About Shobitam
Shobitam is a software startup democratising ethnic fashion worldwide. They use deep technology with processes, work directly with weavers and artisans (eliminating intermediaries), design stunning collections, and deliver globally through our D2C online platform at finest quality, pricing, convenience, and 5 Star Service. Their full-stack digital platform is modernising the handlooms, arts, and crafts business for tens of thousands of consumers worldwide.
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