The Britannia Marie Gold My Startup initiative has revealed the ten successful winners of its fourth season and granted them INR 10 Lakhs each to kickstart their entrepreneurial endeavors.
My Startup initiative, a platform created by Britannia Marie Gold, is aimed at inspiring women to start their own businesses so they may create jobs and become financially independent. The flagship program, which has been running successfully for 4 seasons, has drawn interest from more than 2 million potential participants this season. Over 80,000 participants have received business skills training from the Britannia Marie Gold team, as per reported by BW Disrupt.
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Speaking on the finale of Britannia Marie Gold My Startup contest 4.0, Amit Doshi, Chief Marketing Officer, Britannia Industries Limited said, “Over time, Britannia Marie Gold has established a strong connection with women across the country. According to a World Bank study, only seven out of every hundred entrepreneurs are women. As per the 6th economic census by the Ministry of Statistics and Programme Implementation, women comprise just 13.76% of the total entrepreneurs in India. Our mission with the My Startup program is to steadily and sustainably grow the representation of women in the entrepreneurial ecosystem in India. The program focuses on 3 key requirements of financial assistance, skilling and marketplace access. In Season 4, we garnered interest from over 2 million aspirants from across India, making it the highest number ever. Our winners for this season come from some of the most remote towns and villages in the country and have displayed incredible grit and passion to bring alive their business ideas. Britannia will play a consultant role and will handhold the winners as they embark on their entrepreneurial journeys”.
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The shortlisted candidates this year presented their concepts to a distinguished jury panel made up of female business owners including Rashmi Daga, Sairee Chahal, Piya Bahadur, Latha Chandramouli, and Ruchika Bhuwalka. Along with members of Britannia’s executive team, other notable business and media figures on the jury included Senthil Kumar, Amit Bapna, Gaurav Lagathe, Prasad Sangameshwaran, and Delshad Irani.
Shalini Puchalapalli, Director of Google Customer Solutions, Google India, commented on the finale saying, “Technology can help businesses grow — but only if the people who lead and work for those businesses have the right skills. This is especially true for women entrepreneurs across the board – be they small businesses, creators, developers, or start-ups – and the inspiration behind our commitment to support this community in their journeys through our products and platforms, and with skilling programs such as WomenWill. We’re delighted to have offered a new community of homepreneurs this specially designed curriculum through Britannia’s My Startup Contest for the second successive season and wish all participants success.”
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