A premium-luxury oral care and hygiene firm called SALT has raised an unknown sum in its pre-seed round, backed by angel investor Dr. Viraj Doshi and others. It is currently valued at about INR 18 crore.
The money will go toward product development, marketing innovation, and market analysis.
“Our pre-Seed funds are guiding us towards a future where innovation and sustainability merge seamlessly. We’re allocating resources strategically, not only for manufacturing excellence but also for the dynamic world of marketing automation,” said Viraj Kapur, co-founder, SALT.
A premium oral care company called Salt Oral Care is on a mission to reinvent dental care as an act of self-love. The business is thrilled to carry on its path as a “partner in care” for those looking to improve their oral hygiene experience thanks to this support.
“We are futuristic craftsmen, committed to leaving an impeccable legacy for our planet and people. When you choose our brand, you’re joining a movement dedicated to making the world a brighter, healthier, and a more sustainable place. Together, we’re crafting a future where every brush, every smile, and every choice makes a meaningful impact,” said Karanraj Kohli, co-founder, SALT.
Karanraj Kohli and Viraj Kapur, co-founders of the Bollywood and television production company SALT, say that their line of products uses hand-selected, all-natural ingredients to foster and enhance smiles.
“As a seasoned orthodontist, what captivated me about investing in this oral health care brand beyond its innovation, is its unwavering commitment to purity and sustainability. With a fusion of advanced science, innovative technology, and the brands’ dedication to being SLS, paraben, toxic, triclosan and peroxide free, this brand is at the forefront of redefining the standards of oral care. It’s a testament to a healthier and more conscious future for oral care.” said Dr Viraj Doshi, Lead Investor.
SALT aims to support you as you start to enjoy taking care of yourself. For something that can always serve as a constant reminder of a sustainable balance between empowerment and elegance, we want you to become friends with Salt. Each of our products is a meticulous labor of love, chosen to satisfy the many demands of oral hygiene and appeal. They hope to give your morning routine a significant taste.