[Funding alert] Sales Productivity Workspace Luru Secures $1.4M in Seed Funding

Luru, a Bengaluru-based provider of a sales productivity workspace, raised $1.4 million in seed funding. With the participation of angel investors and Gemba Capital, India Quotient led the round.

According to a release, they intend to increase the size of their team, their product line, and their presence in target markets, with the proceeds from this round.

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"As we are scaling, it became important for us to get complete visibility into our pipeline and react quickly to deal movements”, said Sethu Meenakshisundaram, Co-founder of Zluri. "With Luru’s no code workflows we have been able to quickly create and iterate on sales processes on Slack where our team resides. This has helped us to get a better picture of our pipeline in real-time, identify blockers, and react quickly to close more deals."

With the intention of making revenue teams' interactions with their sales stack as frictionless as possible, Karthik, Sanjeeth, Sid, and Anand founded Luru. By allowing for faster CRM updates from anywhere and no-code process automation, Luru makes CRMs easy to use and valuable for revenue teams. This improves the quality of CRM data, the output of sales representatives, and the GTM teams' general effectiveness.

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Anand Lunia, the founding partner of India Quotient, added, “We are now seeing CRMs hit widespread adoption - they are now mandatory in most companies. However, the user experience remains a major pain point, hurting the compliance, efficiency, visibility, and morale of the users. We believe now is the time for the next phase of UX evolution in B2B SaaS. Karthik, Sanjeeth, Sid, and Anand are uniquely poised to be solving this, having seen these problems first-hand during their amazing journey at Exotel. We are excited to partner with them in their next entrepreneurial journey.”

About Luru

The omnipresent Sales Productivity Workspace for contemporary revenue teams is Luru. The quickest method for updating Pipedrive, Hubspot, and Salesforce is through Luru's frictionless workspace. Wherever you are online, including Slack, Zoom, Google Meet, email, and other platforms, Luru brings the CRM to you.

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