[Funding alert] Maker of Jimmy’s Cocktails Radiohead Brands Secures ₹35 Cr pre-Series A Funding

Led by Prath Ventures, Capital Ventures, and Illeyrium Ventures, Gurugram-based firm Radiohead Brands, creators of the market-leading brand Jimmy's®, closes a Pre Series A round of funding of Rs 35 crore.

Prominent angel investors including Sandeep Aggarwal of Droom and Neel Bahl also participated in the round. Current investors took part in the round as well.

The brand's goal to establish the premium beverage sector in India and its dedication to providing outstanding taste and unmatched drinking adventures to a wider audience are reflected in this strategic investment portfolio expansion.

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Ankur Bhatia, Founder and CEO Radiohead Brands, said, “I want to welcome our new investors and thank our existing investors for their continued faith in us. For this round we had very high interest from prominent VCs ranging from USD 8 million - USD 10 million however we weren’t able to accept that as we do not believe in a high burn high growth business model. We have an eclectic mix of people on our cap table who like us, believe in a sustainable and profitable approach to building our brands.”

It now intends to take over the premium energy drink industry by leveraging its extensive category experience, well-established path to market, and special capacity to quickly and inexpensively develop products.

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Speaking about its future plans, Nitin Bhardwaj, Co-founder and COO Radiohead Brands, said, “The traditional FMCG distribution system is plagued with new age startups giving higher than normal margins and high credit in market in order to get a foothold in retail, not realising the long term repercussions of this on their business. We are refraining from this, instead building our business with a hard focus on cash flows, zero credit sales and account wise profitability.”

About Radiohead Brands

Established by professionals from several fields, Radiohead Brands is a pioneering Consumer Brands enterprise. Their line of high-end cocktail mixers and sparkling drinks is called Jimmy's. Their energy drink brand, Hustle, is synonymous with their actions.

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