EaseMyTrip Partners with Korea Tourism Organisation To Woo Indian Tourists To South Korea

Travel tech platform Easy Trip Planners Ltd announced it signed an initial agreement with the Korea Tourism Organisation on Friday to promote South Korea as a top travel destination for Indian tourists.

The partnership aims to boost Indian tourist arrivals to Korea by using easemytrip's digital reach, industry knowledge, and large customer base.

Together, EaseMyTrip and Korea Tourism Organisation (KTO) will focus on targeted marketing to raise awareness, improve accessibility, and create smooth travel experiences for Indian travelers visiting Korea.

Read also- One MobiKwik Systems Acquires 3.39% Stake In Blostem Fintech

"Korea is a potpourri of history, vibrant city life, and breathtaking landscapes, making it a highly desirable destination for Indian travellers. Our partnership with Korea Tourism Organisation will allow us to bring exclusive travel opportunities to Indian tourists while ensuring seamless booking experiences and customised itineraries," EaseMyTrip CEO and Co-Founder Rikant Pittie said.

Terming India as an important and growing outbound travel market, KTO Regional Director, India & SAARC Countries Myong Kil Yun said, "... Korea has immense potential as a preferred international destination. Through our collaboration with EaseMyTrip, we aim to introduce Indian travelers to Korea's unique blend of tradition and modernity, making it an exciting and accessible travel choice."

Purpose of This Partnership

As part of the agreement, EaseMyTrip will create a special microsite for Korea on its platform, featuring travel itineraries, top attractions, and important travel tips specifically for Indian travelers.

To attract more visitors, EaseMyTrip will also produce blogs, videos, and social media content highlighting Korea's culture, cities and nature.

Advertisment

The two organizations will also run joint marketing campaigns to increase visibility and engagement in the Indian travel market.

Startup Funding News: Your Gateway to Every Funding Update.

Latest Startup News: Stay updated with the latest startup news and trends. Your go-to source for startup ecosystem updates.

Startup Stories: Discover inspiring tales of startups overcoming challenges and achieving success.