Live With Joy envisions offering compassionate and comprehensive elderly care services, fostering a community that champions companionship, support, and a sense of belonging for elderly parents in India. The mission is to enrich the lives of the elderly by alleviating loneliness through personalized care and companionship programs. The goal is to create a community where aging is celebrated and embraced with love and care. Collaborations with industry leaders in healthcare, nutrition, and wellness, coupled with partnerships with educational institutions, bolster Live With Joy’s commitment to delivering top-notch care.
The Founding Team
In the vibrant city of Mumbai, Mr. Ravi Iyer, Mr. Premkumar Panicker, and Mrs. Madhumati Iyer converged their expertise to reshape elderly care in India through ServRyte Technologies Pvt Ltd. Their venture, “Live With Joy,” emerged as a symbol of optimism, a narrative unfolding the story of bringing Companionship, Care, and Joy to the lives of the elderly.
Setting the Stage
As these distinguished individuals amalgamated their expertise, Live With Joy began to take shape. Building upon Ravi Iyer’s Corporate Industry experience, the team envisioned it as a comprehensive solution to address loneliness and care among the elderly in India. The inception of Live With Joy was deeply personal. With elderly parents residing alone in a distant city, the concern for their well-being became the catalyst for a service transcending mere physical care to encompass genuine companionship.
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The Startup Landscape
The trio acknowledged the profound societal need for their services, drawing inspiration from personal experiences. Live With Joy was conceived not just as a business venture but as a mission to fill the void in the lives of lonely elders.
Reason to Start
In the dynamic city of Mumbai, the collective concern for the well-being of aging parents spurred Mr. Ravi Iyer, Mr. Premkumar Panicker, and Mrs. Madhumati Iyer to embark on a meaningful mission. Founders of Live With Joy, their impetus was deeply rooted in the need to provide not just care but genuine companionship, transforming the lives of elders into a familial and joyous experience.
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Live With Joy
Fueled by personal experiences of children living abroad, the founders observed the pervasive loneliness faced by elders. With parents in their 70s and children pursuing their destinies far away, the realization struck – elders sought more than just physical care. Live With Joy emerged as a response to this void, aiming to offer positive affirmation, respect for their life experiences, and a nurturing environment to bring out their inner child-like emotions. Despite the comforts of life, many elders led lonely lives due to widowhood or distant family, prompting the establishment of Live With Joy with a dedicated team trained in empathy.
Funding Strategies
At present, Live With Joy is sourcing funds from internal channels and anticipates reaching out to potential investors soon. The venture is open to exploring funding opportunities from interested investors who align with their mission.
Target Audience and Market Potential
Live With Joy targets elderly and isolated Indians living independently while their family members reside abroad or in different cities in India. With services spanning Companionship, Assisted Care, Psychologist on Call, and Support on Call, the venture addresses the needs of the geriatric population in a country where the elderly population is projected to reach 275 million by 2030. Of this demographic, an estimated 18-20 million face the challenge of loneliness while living on their own.
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Competitive Edge and Collaborations
In a landscape with various players, Live With Joy stands out by providing all-encompassing home healthcare services, covering both medical and non-medical aspects. A notable distinction is the incorporation of Psychology as a pivotal element for holistic care. The venture strategically welcomed industry veterans like Mr. Promod Lele, who was the former CEO of Hinduja Hospital and former Chairman & Managing Director of Park Davis India Ltd, and Dr. Nilesh Thakre, Professor & Head, University Department of Psychology, SNDT Women’s University-Mumbai, ensuring a blend of professional and technical expertise.
Factors Contributing to Success
Live With Joy attributes its success to strategic partnerships with industry leaders in healthcare, nutrition, and wellness, like Nestle India Ltd, Apollo Hospitals, and educational institutions such as SNDT Women’s University. These collaborations ensure a wealth of expertise in psychology and nursing care, positioning Live With Joy as a trusted brand in home healthcare.
Motivation and Entrepreneurial Beliefs
Motivated by a vision to be the premier provider of compassionate and comprehensive elderly care services in India, Live With Joy aspires to create a society where no elderly person feels lonely, neglected, or unsupported. The founders emphasize the importance of passion and self-belief as the fundamental formula for entrepreneurial success.
The narrative of Live With Joy continues as the founders navigate the intricate landscape of elderly care, driven by their mission to bring joy, purpose, and dignity to the lives of the elderly.
